Selling with integrity: Learn from three Shark Tank investors at the SWISH Sales Bootcamp
Ryan Tuckwood boosted his profile in the business world four years ago when he appeared on Channel Ten’s Shark Tank, where his company, SWISH Sales Coaching became the first in Australian history to secure investment from three investors on the show, in Dr. Glen Richards, Steve Baxter and Andrew Banks.
Now, for the first time since they invested, all three business experts will be guest speaking at Tuckwood’s SWISH Sales Bootcamp – a three-day hybrid (virtual and in-person) event that will teach business owners, entrepreneurs and sales professionals all the knowledge required to sell with integrity and sell honestly.
To be held between 15 February and 17 February 2023 at Mantra Legends Hotel on the Gold Coast, each day will cover one core pillar that is fundamental to becoming an elite sales and communication professional: sales psychology, sales process and sales execution.
Tuckwood notes the program is industry agnostic and has evolved over the last eight years to cater to leaders, whether they’re running startups, SMEs, or are salespeople themselves. In fact, 32 per cent of SWISH’s members are not in a direct sales role.
“They could be in HR, administration, front of house, customer service, retentions and more, as everyone that ever has an interaction with your client, can impact the experience for them” Tuckwood adds.
“By getting these Sharks together it allows us to showcase the importance of surrounding yourself with people that have been there and done it before. I'm a big advocate of putting yourself in the right room. I'm proud of the fact that they are our business partners.
"It was never something I ever envisaged when I first got into business. I'm excited for what people are going get out of it. They've spoken individually on programs for us before - and they're always obviously well received - but three full immersive days with a speaker each day is going to be unbelievable."
Over the three-day sales boot camp, each Shark Tank investor will speak about one topic during a Q&A style interview, ensuring you walk away with the knowledge required to make the most of your sales network, scale with purpose and execute important deals.
“Andrew is going to be talking about human connection. He's mentioned that he's read over a million resumes in his time, as co-founder of Morgan & Banks. One thing that he usually talks about is that this isn’t sales training – this is communication coaching and that the art of communication is to create a human connection,” Tuckwood said.
“Steve’s going to be talking about the importance of doing and implementing. He'll also be touching on the importance of technology and where he sees it assisting us in the business and sales world moving forward.”
Meanwhile, Dr Glen Richards, who is the founder of Australia’s largest pet care company Greencross Vets, will discuss the value of establishing the right business structure and systems so you can scale at pace.
The event will also see Australasia’s only female certified Scale Up coach, Anna Samios speak about understanding cash flow and how to stay on top of your numbers. With 30-plus years of experience, Samios has helped more than 280 Australian companies reach their goals and sustain growth.
Her session is one of many you won’t want to miss, amongst Tuckwood delivering world-class sales and communication content explained in depth below;
Day One: Sales Psychology
While the first day will include icebreakers, it will primarily focus on setting tangible goals, understanding your purpose and establishing a mission statement.
The introductory session will also cover how to structure your day to allow for elite performance, how to remove procrastination, as well as understanding the buying archetypes in order to determine who is worth spending time and energy on to achieve desired sales outcomes.
“We often say that it's 80 per cent mindset and 20 per cent capability. Day one is all about getting in the right mindset to want to learn the skill set,” Tuckwood explains.
“One of the things I believe is really powerful is the Kubler-Ross curve, which is about understanding the emotional journey that you're going to go on in business or sales. When you do hit those hurdles or challenges, you knew it was coming so you recover quicker and continue towards the goal.
“You don't quit before you give yourself a chance, which is what often happens in business. We hit that first hurdle and we go: this is hard. We go back to doing whatever we were doing before. We want to stop that happening, so more people and businesses can reach their potential."
Day Two: Sales Process
After almost a decade as a mechanical engineer back in the UK before moving to Australia in 2010, Ryan notes one of his biggest lessons was recognising that sales, just like engineering, is a process.
To secure a deal, there are critical skills business owners, entrepreneurs and salespeople need to know in order to get the most out of any interaction, however, it needs to be done in the right order.
As such, the second day will cover every step of the sales process, from how to prepare for meetings and make winning first impressions, all the way through to and past closing a transaction smoothly and elegantly. No one likes a pushy salesperson, so it’s imperative to know how to get potential customers onside ethically and morally.
You will learn to master phone introductions, appointment setting, framing conversations, and trial closing, which is packaged up in SWISH's signature 10-step 'negotiation ladder' - a process Tuckwood says has helped more than 10,200 businesses and individuals to stop making common mistakes and maximise client interactions.
“Many people ask the right questions, but maybe in the wrong tone or even worse, in the wrong order. The aim is to work with human behaviour, not against it. So, we literally share with you the process that we know is proven to allow the prospect to see value in their eyes, not just yours.” he said.
“We also go through all five stages of discovery. There are about 25 to 30 questions that we will ask that’ll allow the prospect to find problems they didn't even know they had, which naturally creates a level of internal urgency as opposed to falsified external sales pressures.”
Day Three: Sales Execution
The final day is all about putting your skills and knowledge to practice as attendees are encouraged to contact their pipeline of leads and secure deals in real time.
For those that are not in a direct sales role, they will work on their process, daily structures, mission statements and more as SWISH coaches work their way around the room for personal attention.
“Our aim now is to return their investment before they walk out of day three. I've developed this text message that we send out to their pipeline on day one - it eliminates tire kickers and highlights the motivated buyers. We bring them to life on the first day and then once the SWISH method has been learned, we’re now ready to speak to the right people and make some sales,” Tuckwood explains.
“68 per cent of people that attended a SWISH boot camp in 2022, at least doubled their investment before they left on day three.”
So, what are you waiting for?
Due to the overwhelming demand, all VIP in-person tickets are now SOLD OUT.
However, after a little playing around with the room layout, Ryan has been able to secure 15 extra General Admission in-person seats, available on a first-come, first served basis.
Virtual seats are also available. Click here to secure your virtual or general admission tickets for the SWISH Sales Bootcamp today.