Big Red Group buys Experience Oz and Local Agent in multi-million dollar deal

Big Red Group buys Experience Oz and Local Agent in multi-million dollar deal

Big Red Group CEO David Anderson

Big Red Group has acquired tourism platforms Experience Oz and Local Agent from holding company TicketMates Australia in a multi-million deal that will see all brands transition to the group, with the exception of one.

Founded by Naomi Simson and David Anderson in 2017, the Sydney-based group's move is in line with its acquisitive nature and focus on the tourism sector, with the companies joining the likes of Adrenaline, Lime&Tonic and RedBalloon in the Big Red Group portfolio. 

When asked about the fresh purchase, Anderson told Business News Australia that the anticipation of restrictions easing made the company an attractive buy.

“We remain frustrated about the lack of transparency as to when interstate travel will return and we're also concerned about the potential vacuum with Australians going overseas without clarity about when international travellers will be able to freely return.”

“So, with those risks to one side, we are a big believer in the return of inbound and domestic tourism, and we think the timing is right for us to acquire with that return into the New Year expected.”

While Experience Oz services domestic holidaymakers, its business-to-business platform Local Agent serves more than 700 hotels, providing access to thousands of experiences across Australia. Anderson was unable to disclose the purchase price but did say the acquired assets were generating $50 million in total transaction value pre-COVID on a run-rate basis.  

For him, the acquisition serves as a great opportunity to add more versatility to Big Red's portfolio. 

“It’s a brand that’s focused much more on domestic tourism and inbound tourism, which is a slightly different brand position from the rest of our house brands,” said Anderson.

“And it’s a very adjacent offer, which still leverages the same supply base.”

Alongside this, auto-club business Club Connect has entered into a 10-year wholesale arrangement with Big Red Group that will enable its suppliers to be progressively introduced to the portal, giving them access to the club's 11 million members.

TicketMates Australia managing director Ben Manns will become a shareholder in Big Red Group and has immediately joined the senior leadership team as supply and distribution director.

“We want to build much deeper relationships with our suppliers, and now have a tremendously compelling value proposition to partner with us,” said Manns.  

“Ultimately, this enables us to deliver much better outcomes for consumers and our industry partners.” 

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

Four ways businesses can use artificial intelligence to triumph in 2022
Partner Content
The last two years have delivered major disruption to the technology industry and broad...
PROS
Advertisement

Related Stories

Aussie Broadband launches $344m bid for Over The Wire

Aussie Broadband launches $344m bid for Over The Wire

One of Brisbane’s Top Companies Over The Wire (ASX: OTW) has ...

Afterpay postpones vote on takeover as Square takes on a new name

Afterpay postpones vote on takeover as Square takes on a new name

Delays from the Bank of Spain in approving a multi-billion takeover...

Woolworths takes on Wesfarmers in bid for Priceline with $872m offer

Woolworths takes on Wesfarmers in bid for Priceline with $872m offer

Woolworths Group (ASX: WOW) has today thrown its hat in the ring to...

Crown opens up books to Blackstone, but says bid undervalues business

Crown opens up books to Blackstone, but says bid undervalues business

Crown Resorts (ASX: CWN) has today given suitor Blackstone access t...