Construction safety startup 1Breadcrumb gets $4m funding slice for US, UK expansion

Construction safety startup 1Breadcrumb gets $4m funding slice for US, UK expansion

1Breadcrumb CEO Simon Elliott

A Melbourne-based worksite safety and productivity platform used by the likes of Cushman & Wakefield and Buildcorp has raised $4 million in a round led by Five V Capital, as 1Breadcrumb starts kneading its way into the UK and US markets.

Founded in 2020 by Paul Wilson, 1Breadcrumb is aimed at driving "ground-up" digital transformation across high-risk industries with more than 25,000 subcontractors and 300,000 site workers across Australia and the UK already using its system.

The workplace mapping system streamlines the safety requirements of sub-contractors and their site workers.

In an environment where 65 per cent of Australian construction sites are reportedly still using paper-based workflows, 1Breadcrumb instantly syncs key information to a general contractor’s project management software such as Procore - a company that participated in the round.

"The construction site is still managed with a siloed approach to on-site meetings, compliance paper trails, phone calls and text messages, creating a bottleneck of confusing documentation and hours of manual administration,” says 1Breadcrumb CEO Simon Elliott, who has led the startup since 2021.

"Rather than take the head-office down approach, we began with the needs of the individuals on-site in mind, providing a straightforward platform to allow transparency between the general contractors and the workers, with an easy to follow digital application for compliance and site issues.

"Once onboard, contractors are taking 1Breadcrumb with them as they move between sites and other general contractor projects, taking away the pain of duplicating paperwork or learning a new platform. This creates huge opportunities for the future growth of 1Breadcrumb and drives digital transformation in the construction industry from the ground up."

Five V Capital's Chris Gillings says Breadcrumb is filling in the missing pieces from the technology stack for high-risk industries, with an easy-to-use model for site workers that connects to general contractors in a click.

"Australia is leading the global trend towards digitisation of the construction industry with its highly regulated market, and high labour and materials costs forcing sites to look towards technology to drive efficiencies and increase margins," Gillings says.

"1Breadcrumb increases productivity gains by giving the workers on site a voice, collecting the valuable data they hold and sharing it with those responsible for the project."

Founder Paul Wilson is a shareholder and board member of the company, but he stepped back from the day-to-day operations after 1Breadcrumb’s pivot post-pandemic to focus on worksite safety.

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