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Sydney-headquartered independent media agency Yango has promoted Amy Carr to the newly created role of managing director as the company pushes to cement its transition from digital-first specialist to full-service media agency.
Carr, who joined Yango 12 months ago as general manager of growth, steps into the position effective immediately.
The appointment follows a period of new client wins and industry award recognition for the agency, founded by managing partner Luke Povee.
Before joining Yango, Carr held senior roles at PHD and Publicis Groupe, where she led client work for PepsiCo, Google, Daikin, Kenvue and Bayer.
"Amy has been a driving force behind our recent business momentum and our transformation as an agency," says Povee.
"Moving from a digital specialist to a full-service offering requires sharp strategic vision, and Amy has delivered exactly that. As we step into our next chapter, there is no one better suited to lead the team.
"Her expertise and leadership will be essential as we continue to elevate our work and deliver outstanding results for our clients."
The promotion comes on the heels of Yango's appointment as media agency for Chinese electric vehicle manufacturer Farizon's Australian launch through Jameel Motors, a deal secured while Carr was still in the general manager of growth role.
"I’m incredibly proud of the momentum our team has built and thrilled to take on the managing director role during such an exciting period of growth for Yango," says Carr.
"We are proving that an agile, independent agency can deliver full-service solutions that compete with the biggest players in the market. I’m looking forward to continuing our work with clients who value smart, human-led strategy as much as we do."
The managing director position is a new addition to Yango's leadership structure, signalling the agency's ambitions to scale its full-service offering against larger holding company competitors in the Australian market.
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