When Hero Packaging co-founder Anaita Sarkar started her business with husband Vikram Davé she knew they had their work cut out for them.
Wanting to take on a traditionally environmentally unfriendly sector, dominated by industry titans with a massive chokehold on e-commerce packaging, Sarkar had to find a way to stand out from the crowd.
By building a community and brand, and offering e-commerce businesses an eco-friendly alternative for their mailers, Hero Packaging has managed to carve its own niche in the industry in just five years.
At the upcoming E2E Summit in February, Sarkar will spill her secrets on how to cut through the noise of a crowded industry, as well as giving attendees some tips on tackling serious ESG matters and how to avoid greenwashing through education and certification.
“We started this business as a real solution for our previous e-commerce business - it was never meant to be a business or a brand; it was just a solution for ourselves because we knew we were generating a tonne of plastic wasted,” Sarkar told Business News Australia.
“We tried to tackle a huge industry - packaging - and not only was it a huge industry, but it was a really bad one, environmentally speaking.
“Our strength has been in gaining brand awareness - we are much smaller but we’ve cut through the noise and stood out and gained an audience in spite of not having the huge resources our larger competitors have.”
At the intimate entrepreneur-to-entrepreneur event taking place on 16 and 17 February, the founder will explain in depth the necessary steps she took to humanise her brand.
“We’ve really focused on education. Apart from selling products, our main focus is on educating customers and businesses about what wastage is and and what to do with things at the end of their life,” she said.
According to the co-founder, Hero Packaging has stopped 20 million plastic packaging bags from being produced. Further, she notes that Hero Packaging has offset 438 carbon tonnes.
This has been possible, Sarkar said, because of the approach the duo took to establishing Hero Packaging as a reputable brand.
“We looked at what everyone else was doing and went in the opposite direction,” she said.
“We used a lot of colour, we had a lot of fun content and we started to build a community from scratch.
“We set out to disrupt an industry and tackle serious issues, but we tried to do it in a super fun way.”
Alongside other business founders like Equalution and Big Uppetite co-founder Jade Spooner, Flora & Fauna founder Julie Mathers and VentureCrowd CEO and founder Steve Maarbani, Sarkar will be presenting at the upcoming E2E Summit at the ivy in Sydney. There she will discuss:
- How to build brand awareness, cut through the noise and stand out in a crowded industry;
- How to tackle serious ESG matters, but have a great time in the process; and
- How brands can avoid greenwashing through education and certification.
So what are you waiting for? Click here to join us at this two-day summit where Sarkar will be one of many amazing founders giving his insights to help rocket your business forward in 2023 and beyond.
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