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Hollywood has come knocking for F45 founder and CEO Rob Deutsch with the news that silver screen hunk Mark Wahlberg has invested in the hit Australian fitness chain.
According to the Sydney Morning Herald , Wahlberg's investment in F45 now values the company at $634 million.
This high-profile investment is yet another jewel in the crown of the world's fastest growing fitness franchise.
The investment and partnership will allow F45 to continue to scale across the globe and push brand awareness, especially in the United States.
Deutsch and his business partner Adam Gilchrist will continue to lead the company as part of the deal.
"This is a monumental transaction for F45 Training. When we started the company, we knew we had something special and had bold plans to create a global fitness movement," says Deutsch.
"The immense interest we were able to generate through this process proved the strength of the F45 platform and we are excited to embark on this partnership with Mark Wahlberg and his team of investors. Mr. Wahlberg's genuine passion for fitness, proven business acumen and shared vision for F45 Training made this an ideal fit for the company, and we are proud to welcome him into the F45 family."
Since its inception in 2012 F45 has quickly become the incredibly popular training concept. There are now over 1,500 F45 studios across 40 countries.
Wahlberg, known for his roles in films Boogie Nights, Planet of the Apes, The Italian Job, Ted, and Transformers, as well as on the small screen in shows like Entourage, Boardwalk Empire and Ballers, says he is excited to join F45 on their business journey.
"Together with my investors, we are excited to be working with F45 Training," says Wahlberg.
"The founders of F45 Training have done an incredible job building a global brand, and with this partnership, we hope to continue disrupting the fitness industry."
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Business News Australia
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