Marriott targets mid-2024 opening for its Adelaide debut in $200m redevelopment of GPO

Marriott targets mid-2024 opening for its Adelaide debut in $200m redevelopment of GPO

Artist's impression of the redeveloped General Post Office Building in Adelaide which will be home to the city's first Marriott hotel

Global hotel operator Marriott International is targeting a mid-2024 opening for its first Marriott hotel in Adelaide as construction of the redeveloped General Post Office building in the city edges closer to completion.

After announcing plans to anchor the $200 million project earlier this year, Marriott International says it has now signed the formal agreement with developer Greaton Group.

The opening of the 285-room hotel, which will occupy most of the 16-storey tower taking shape above the historic General Post Office building, will bring to five the number of Marriott hotels in Australia which are also located in Melbourne, Sydney and Brisbane.

“Adelaide Marriott Hotel is a milestone signing for Marriott as it represents our entry into a new market with one of our most globally recognised brands,” says Richard Crawford, Marriott International’s vice president of Hotel Development for Australia, New Zealand and Pacific.

“Establishing a presence in Adelaide will provide Marriott the opportunity to meet the growing demand for business and leisure travel in the region.

“Paired with our wonderful hospitality and the prime location of the development, we anticipate Adelaide Marriott Hotel to be a very attractive option for travellers.”

Crawford says the Adelaide property represents an expansion of the hotel group’s flagship brand across Australia’s major metropolitan hubs.

Located at the corner of King William and Franklin Streets, the Adelaide Marriott Hotel will include 12 suites among its 285 rooms that will offer sweeping views of the city skyline and Victoria Square.

The hotel will include two contemporary dining venues, including an all-day dining restaurant and a relaxed lobby bar and lounge.

Among the amenities the Adelaide Marriott will provide hotel guests will be a fitness studio and an 18-metre indoor swimming pool, as well as a 24-hour business centre and executive club lounge, known as M Club.

The hotel will also feature more than 535 square metres of meeting and event space, including a 300 square metre conference ballroom.

“We’re delighted to be establishing a foothold in South Australia’s capital city,” says Sean Hunt, area vice president of Australia, New Zealand and Pacific for Marriott International.

“Our close to 200 million Marriott Bonvoy members and growing stream of international tourists into South Australia will recognise the signature hospitality that the Marriott brand is synonymous with and be drawn to our flagship hotel in Adelaide as a central base to exploring the many wonders the state has to offer.”

The 2024 opening of the Adelaide Marriott comes on the heels of the group opening its 1,000th hotel in the Asia-Pacific region this year.

Marriott, which also operates the Sheraton, W Hotels, Westin, The Ritz Carlton and St Regis brands, has more than 30 properties in Australia and about 20 more in the pipeline.

Over the past year, the company has introduced a number of brands to Australia including Moxy, Le Méridien and JW Marriott.

In October, it opened the world’s biggest W Hotel – a 588-room property - at Darling Harbour in Sydney.

Marriott International plans to bring the St Regis brand to Australia for the first time in 2027 after securing a management deal with Tim Gurner’s Gurner Group for the company’s $1.7 billion La Pelago project in Surfers Paradise.

Construction of the General Post Office development in Adelaide is expected to be completed in the first half of next year.

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