Baresop has reached a deal to range its products with community pharmacy network Blooms The Chemist, representing a milestone for the Melbourne plant-based skincare company since it struck a deal with distributor Alita Sales.
The opportunity to be in more than 100 Blooms The Chemist locations came about due to the Alita Sales partnership, allowing Baresop to capitalise on a thriving market of conscientious consumers seeking sustainable health and wellness products.
Founded in 2019, Baresop offers customers plant-based hand soap and body wash in a pump bottle made of recycled plastic, which can subsequently be topped up with powdered refills packaged in compost-friendly sachets.
To turn the powder into a hygiene product, consumers have to add about three-quarters of warm water into the bottle, tip the contents of the sachet and shake the bottle for 30 seconds.
Baresop claims consumers are shifting their spending towards products that prioritise environment, social and governance (ESG) matters, including products with minimal or reduced plastic and innovative processes that reduce carbon emissions and water footprint.
"The water footprints have recently moved to the forefront based on the climate led warm weather in Europe and the North America this northern summer and how this affects water resources and droughts," says Baresop founder and CEO Prisca Ongonga-Daehn.
The company's chief commercial officer (CCO) Michael Bronfman says whilst there is a subset of consumers who are apathetic towards these issues, only a very small fraction do not care at all or are overwhelmed to the point of inaction.
"But 95 percent of consumers are on a spectrum, from people who are highly passionate and really educated to people who are just trying to do better day in and day out - and that is across all demographics," says Bronfman.
Blooms The Chemist head of retail and commerce Michael Foran says today's consumers prefer to support products and brands that prioritise people and the planet.
"We are always proud to align with another purpose-led brand, and look forward to introducing Blooms The Chemist customers to baresop’s sustainable approach to creating zero-waste personal products," says Foran.
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