Australia’s first First Nations-owned beer business Sobah Beverages has partnered with equity crowdfunding platform Birchal to raise $1 million to fund the next stage of its growth.
Founded by husband and wife duo Clinton and Lozen Shultz, the non-alcoholic beverage company has already received interest from more than 600 investors since going live on the crowdfunding platform two weeks ago.
As one of the first to market in the non-alcoholic craft beer sector, the Kombumeri country-based (Gold Coast) brand hopes to capitalise on its early mover advantage.
The crowdfunding raise demonstrates a company moving well beyond its humble beginnings when the founders used to sell beers out of their truck, before going door-to-door to bottle shops.
Since then, Sobah has managed to secure nationwide distribution deals with Coles and Dan Murphy’s. The brand is poised to launch in Hong Kong and Singapore soon too.
The company aims to raise $1 million to help fund its new brewery and brewhouse and will mobilise its army of existing loyal supporters - and new co-owners - to be the leaders in the Australian non-alcoholic beverages market.
“We want to stay at the front of the market with our new Burleigh brewery, a ‘brew café’ that champions native foods and culture, and a training facility for young Indigenous people all on the same site, showcasing our brand and our mission,” Clinton said.
"Our aim is to get more people drinking and enjoying our non-alcoholic craft beers and to introduce more delicious brews into our range to help do that,” Lozen added.
“We’re excited about offering our followers and customers the opportunity to join us as co-owners and to help us fulfil our mission to become Australia's largest and most respected non-alcoholic beverages company.”
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