Our Cow having a quail of a time with Brisbane Valley Farm Direct online acquisition

Our Cow having a quail of a time with Brisbane Valley Farm Direct online acquisition

Duncan Brown (left) of Brisbane Valley Farm Direct with Our Cow co-founders Bianca Tarrant (centre) and Dave McGiveron (right).

Just three months after snapping up Sydney-based grocery delivery service VOLY and recently augmenting its board prowess with experts who have worked at David Jones, Woolworths (ASX: WOW) and Archistar, paddock-to-plate company Our Cow has bolstered its database and product range with the purchase of Brisbane Valley Farm Direct's online business for an undisclosed sum.

Through the deal the fourth-generation family farmers will become beef and quail suppliers to Our Cow while continuing to grow the Brisbane Valley Farm Direct catering business, which sells quail to more than 100 top restaurants in Brisbane, Sydney and Melbourne and Michelin-starred restaurants in Hong Kong.

Based in Casino, NSW, Our Cow now generates more than $20 million in annual recurring revenue (ARR) from more than 50,000 customers with its direct delivery model sourcing from 150 farmers across Queensland and New South Wales.

In March the company, founded by two-time Australian Young Entrepreneur Awards finalists Bianca Tarrant and Dave McGiveron, raised $2.1 million in a crowdfunding campaign to help fund national expansion. More than $100,000 was pledged in the first 15 minutes of the offer opening and $1 million within the first day.

Tarrant says Brisbane Valley Farm Direct, located near Wivenhoe Dam to the west of Brisbane, has built an admirable brand and loyal customer bases that share Our Cow's ethos.

“People are increasingly searching for better ways to source sustainable, ethical, fresher and tastier produce that provides support to Australian farmers. The fact that people are looking for this alternative has already been proven by the amazing support for Our Cow as well as Brisbane Valley Farm Direct," says Tarrant, who alongside her co-founder appeared in the 2023 Australia's Top 100 Young Entrepreneurs list.

"The assets we’ve acquired primarily consist of information and materials that will help Our Cow reach a broader demographic in the Australian market who we believe are eager to source their daily food needs from sustainable, ethical Australian producers.

"The information is already being seamlessly integrated into the internal databases and marketing systems that Our Cow utilises to communicate with existing as well as prospective customers."

Duncan Brown of Brisbane Valley Farm Direct is excited by the partnership and what it will mean for his retail customers.

"Our family is grateful to have had the opportunity to build such a loyal customer base and we’re really thrilled those retail customers will continue to receive great service and an expanded range of quality products from the Our Cow team while we focus on the farming side of the business and supporting our commercial customers," he says.

"It’s a testament to the strong foundation of support we’ve built together and I’m excited to watch the next chapter unfold. Here’s to a thriving future for both Brisbane Valley Farm Direct and Our Cow."

 

Enjoyed this article?

Don't miss out on the knowledge and insights to be gained from our daily news and features.

Subscribe today to unlock unlimited access to in-depth business coverage, expert analysis, and exclusive content across all devices.

Support independent journalism and stay informed with stories that matter to you.

Subscribe now and get 50% off your first year!

Four time-saving tips for automating your investment portfolio
Partner Content
In today's fast-paced investment landscape, time is a valuable commodity. Fortunately, w...
Etoro
Advertisement

Related Stories

Collapsed grocery delivery service YourGrocer rescued by Rewardle

Collapsed grocery delivery service YourGrocer rescued by Rewardle

A grocery delivery business that serviced metropolitan Melbourne an...

Our Cow beefs up board, appoints Archistar co-founder Rob Coorey as new chair

Our Cow beefs up board, appoints Archistar co-founder Rob Coorey as new chair

Co-founder of property-tech platform Archistar, Rob Coorey, is the ...

If we perfect cultivated meat, we could hedge against food shortages as climate chaos intensifies

If we perfect cultivated meat, we could hedge against food shortages as climate chaos intensifies

It didn’t get much attention when US President Joe Biden laun...

Yet another milestone on Birchal as Our Cow raises $2.1m

Yet another milestone on Birchal as Our Cow raises $2.1m

Paddock-to-plate food delivery service Our Cow has closed out its c...