Outland Denim hopes to exceed previous raise with relaunched crowdfunding campaign

Outland Denim hopes to exceed previous raise with relaunched crowdfunding campaign

Outland Denim CEO and founder James Bartle.

Sustainable fashion company Outland Denim is hoping to blow its previous $1.3 million equity crowdfunding result out of the water with a new campaign launching next week.

The relaunch, running on crowdfunding platform Birchal, will give more people the opportunity to become a shareholder in the company and comes one year after Outland Denim's first raise which saw almost 1,000 shareholders cut themselves a slice of the brand's pie.

Since then, Outland Denim has not only maintained but expanded its workforce in Australia and Cambodia.

"Time and time again we see that people will continue to back businesses that are doing good in the world despite one of the most challenging times in our lifetime - and their growth over the past 12 months is a testament to that," Outland Denim founder and CEO James Bartle said.

"The public demand and deserve a better way of doing business that does not exploit people and the planet.

"We are ready to take our business and impact to the next level and to expand in this way, rather than through traditional funding, is to give the people the power to create a brand that is truly for people and planet."

The certified B Corporation's first raise welcomed almost new investors from around the world, with the majority aged 40 or younger.

Approximately 63 per cent of investors are female, and 42 per cent reside in Queensland just like the company which calls Tamborine Mountain home.

Additionally, 83 per cent of investors named the company's social justice values as a reason for investing, with 80 per cent having invested $1,000 or less.

"As a business that exists to give women the tools they need to lift themselves and their families out of poverty, we are so proud that the majority of our shareholders are women," said Outland Denim communications director Erica Bartle.

The company was founded by Bartle after he returned from East Asia where he saw a young girl for sale a sight that stuck with him.

The experience inspired him to start the Tamborine Mountain-based fashion business which is committed to paying all seamstresses a living wage.

As consumers become more sustainability-minded in their buying habits, Outland Denim is expecting this latest raise will exceed the previous $1.3 million outcome.

Shareholders will be investing in Outland Denim's textile and circularity research, working to remove textiles from landfill, as well as Maeka, Outland Denim's manufacturing arm.

Already producing garments for a number of brands including Karen Walker and Spell, the investment will facilitate further expansion of Maeka's production facilities.

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