Sydney SPF skincare beauty brand Naked Sundays rolls out in 1,000-plus US Target stores

Sydney SPF skincare beauty brand Naked Sundays rolls out in 1,000-plus US Target stores

Naked Sundays founder and CEO Samantha Brett.

A founder-led Australian beauty brand that combines high-performance skincare with sunscreen has officially launched at more than 1,000 Target stores across the USA, marketing its first physical retail presence in the country with select products to follow across 50 Urban Outfitters stores as well.

Launched in early 2021 by its founder CEO Samantha Brett, within nine months Naked Sundays secured an exclusive retail deal with beauty retailer Mecca, where an estimated three months' worth of product was sold out within 24 hours.

This sudden burst in demand - particularly for its Mineral Collagen Glow SPF 50+ and SPF50+ Glow Mist products - helped Naked Sundays achieve seven-figure sales in its first year of operation.

The customer following the company built was so strong that in 2022 its SPF 50 Glow Balms were released with a waitlist of 80,000 people. Now its products are also sold at Revolveclothing.com, Sephora UK and Anthropologie, with sales up 300 per cent over the past six months.

It is against this backdrop that late last month Naked Sundays secured a breakthrough deal with Target in the US, and now the company has confirmed that product is officially on the shelves State-side.

"Naked Sundays is the world's first skincare-suncare company to infuse trending products like lip oils and bronzing drops with high performance SPF50, with the aim of simplifying beauty and makeup regimes and enabling consumers to easily add sun protection at every touch point," says Brett.

"Our unmatched SPF innovation championed by our suncare experts in Australia - where melanoma is one of the highest rates in the world, shines through our unique skincare SPF range that has struck a chord with US consumers.

"Our customers in the US have been begging for a way to try new products in stores and now we are finally proud to be able to offer this through our retail partners."

The founder has described the Target arrangement as a "pivotal moment" for the brand's expansion into the USA and globally, with products now stocked in more than 1,100 stores worldwide.

"We are absolutely thrilled to be able to offer our products to Target customers for the first time and to be launching with two new products, including a world first water-based SPF50 Clear Sunscreen serum," Brett says.

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