Tech startup Doshii scores Deliveroo deal

Tech startup Doshii scores Deliveroo deal

Leading food company Deliveroo has announced a partnership with Melbourne-based Hospitality and Retail API Platform Doshii to streamline processing orders for restaurant partners, which will make the process of getting Australia's favourite restaurant foods delivered to customers' doors more seamless.

Restaurants who partner with Deliveroo will be able to utilise the Doshii API (Application Programing Interface) to connect customer ordering direct to their in-store point-of-sale (POS), eliminating the need for restaurants to manually process orders that come through the Deliveroo app.

Doshii will be available for use by the more than 10,000 restaurants that partner with Deliveroo across Australia and to POS vendors as the preferred platform to connect to Deliveroo. 

Deliveroo orders typically take approximately 90 seconds for restaurants to manually enter and process.

This partnership is set to provide significant savings by allowing restaurants to focus their efforts and resource on front-of-house operations, reducing errors and making it even easier and quicker for staff to process orders. This is also where mistakes can be made in double handling and manually entering the order from Deliveroo to the POS system, which means the costs add up for venues.

In August last year, Doshii was validated by investment from Coca-Cola Amatil (CCA) through its corporate investment platform.

Business News Australia spoke with Sean O'Meara, CEO and founder of Doshii, about the Deliveroo deal and a possible expansion into Asia.

Deliveroo is a major contract to grab (and quite a large business at that). What goes into designing products for companies with such a wide reaching customer and client base like Deliveroo?

A lot of time, effort and testing. Doshii hasn't happened overnight - it has been a 3 year development journey.  We have worked closely with Apps and POS vendors to understand the best way to allow them to connect and in doing so providing benefit to venues. 

There certainly isn't a lack of tech startups in Australia, why did Deliveroo choose you over your competition for this contract?

There are no competitors to Doshii in Australia, or across Asia for that matter.  We are an open API platform, designed and purposed to connect any App to any POS. To be clear, Doshii isn't a POS. It is a platform to streamline the Apps such as Deliveroo in to their POS system. The costs involved in labour re-entering orders from many different ordering apps that a venue may have at a venue are estimated to be almost a dollar per order, that's a lot of money that can be saved. 

You're backed by Westpac and Coca Cola their investment is every entrepreneurs dream. Can you illuminate for other entrepreneurs what it's like to work with groups like Reinventure and Coca Cola?

Coca-Cola is relatively new as an investor to us, however, to say they have been amazing is an understatement. The same goes for Reinventure, they really care about Doshii and assist in any way they can. So, I would say that it really moves the market in terms of reach, advice and support, which is critical for startups.

I understand you're expanding into Asia what opportunities are there in the region for you?

In excess 100 times that of Australia. Australia has been a great starting point, testing bed and innovation launch. The real traction will be had over the next 18 months as we continue our expansion to Asia, release the Doshii App Marketplace and close out some further strategic partnerships. It's all rather exciting and the interest in what we have done and what we are doing is more than I could have imagined.

What is the number one tip you would give to emerging tech entrepreneurs?

Listen to those that have succeeded, run hard and fast and ensure you have hustle. A lot of people come up with ideas, very few have the ability to execute. 

What's next for Doshii?

Our Series B capital raise is underway and we are focused on Asian growth and of course local Australian successes in ensuring venues operate efficiently and have a range of Apps to bring value to their business from payments, to ordering, to loyalty. 


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