ZAMBRERO POWERS UP GLUTEN FREE OFFERING

ZAMBRERO POWERS UP GLUTEN FREE OFFERING

ZAMBRERO has developed a new menu offering to cater to the growing market of gluten awareness.

The Sydney-based Mexican quick service restaurant franchise has launched a black rice tortilla as part of its new Power Burrito.

Zambrero global procurement and product development manager Perry Josito says the new addition to the superfoods range underpins the company's commitment to health.

"We have spent over two years and have tested 136 recipes to develop a superfood black rice tortilla that is gluten free," Josito says.

"We believe that the new superfood tortilla is unmatched in terms of ingredients and flavour."

The Power Burrito is 100 per cent gluten free and uses ingredients including amaranth, spirulina and black rice.

It contains 60 per cent of the recommended daily protein intake and one and a half servings of the five recommended daily vegetable serves.

Zambrero CEO Karim Messih says the black rice tortilla is set to be a game changer for the company.

"With the launch of the Power Burrito, we want to encourage people to try something new and cater to the ever-evolving demand for healthier options as well as those with different dietary considerations like gluten free," Messih says.

"Equally important it means we can add another option to our menu that supports our Plate 4 Plate initiative, the heart and soul of Zambrero, helping us get even closer to our goal to end world hunger."

For every Power Burrito purchased, a meal will be donated to someone in need through Zambrero's Plate 4 Plate initiative.

Zambrero celebrated the donation of their 10 millionth meal through the Plate 4 Plate initiative in September.

 

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

How communications technology can raise the bar on customer service, employee experience
Partner Content
From capturing feedback early to providing messages with a higher rate of cut-through, ...
Advertisement

Related Stories

Car subscription software company Loopit eyes global markets after $3.6m seed round

Car subscription software company Loopit eyes global markets after $3.6m seed round

In a bid to enter new global markets and capitalise on the growing ...

Fashion-tech startup Citizen Wolf uses data to tailor tees, alleviate landfill

Fashion-tech startup Citizen Wolf uses data to tailor tees, alleviate landfill

As a consequence of our addiction to fast fashion, Australia sends ...

Dexus awards John Holland building contract in $2.1b Waterfront Brisbane project

Dexus awards John Holland building contract in $2.1b Waterfront Brisbane project

After securing an $830 million contract from Dexus (ASX: DXS), Melb...

'The largest event since the Olympics': SXSW goes Down Under with Sydney offshoot

'The largest event since the Olympics': SXSW goes Down Under with Sydney offshoot

For the first time in its 36-year history, the famed SXSW (South by...