Zea Relief gets a healthy boost to its retail footprint through Woolworths distribution deal

Zea Relief gets a healthy boost to its retail footprint through Woolworths distribution deal

Zea founder Hayden Brass

Zea Relief, a Tasmanian wellness scale-up that has developed a range of products using the natural Australian Kunzea plant, has expanded its reach to more than 2,000 stores nationally after securing a major distribution agreement with Woolworths (ASX: WOW).

The deal, which will add 640 Woolworths stores to its network, builds on a milestone distribution deal for its flagship Zea Relief Kunzea Pain Relief Cream struck with TerryWhite Chemmart’s 550 stores last year.

Over the past two years, the pain relief cream, Zea Relief’s best-selling product, has managed to increase its retail footprint by more than 500 per cent since 2022.

Zea Relief was founded by young entrepreneur Hayden Brass in 2016 with a commitment to providing natural solutions for pain relief, and since then the company has developed a loyal customer base that Brass says continues to grow.

"We are excited to bring our Kunzea Pain Relief Cream to even more Australians through this partnership with Woolworths," says Brass, who was a finalist in the Australian Young Entrepreneur Awards 2023.

"After a successful launch into TerryWhite Chemmart last year, expanding into Woolworths was a natural progression for our brand.

“We believe that everyone deserves access to effective and natural pain relief, and this expansion demonstrates the growing need for naturally derived pain relief products that are good for your family, good for you, and good for the planet."

Zea Relief's pain relief cream on Woolworths shelves.
Zea Relief's kunzea pain relief cream on Woolworths shelves.

 

Brass stumbled onto the benefits of the Kunzea plant while working alongside his parents at Launceston’s Saturday markets, leading him to research the plant’s medical potential, particularly its natural anti-inflammatory properties.

In 2017, Brass launched the company’s Kunzea Pain Relief Cream with the promise of natural muscle and joint pain relief, using the power of compelling digital content and a broader commitment to “eco-conscious philanthropy” to grow his brand.

Brass has since launched a range of products under the Zea brand, including Zea Essentials, featuring Australian essential oils and aromatherapy products, and Zea Gourmet, offering delectable Australian native honeys, bush foods and condiments.

More recently, the company established Zea Active with a focus on pre-workout and post-workout muscle and body recovery.

But Brass says the key driver of Zea’s success over the past seven years has been the market opportunity in the arthritis, inflammation and chronic pain management sector, with the product also benefitting from repeat purchases.

The company’s sales have also been backed by consumer preference for natural, organic and vegan products.

“We cater to the whole family, offering a comprehensive array of products,” says Brass.

“From pain management to pure essential oils, gourmet kitchen condiments to sports recovery solutions, we've curated our offerings to address a wide range of health and lifestyle requirements.

“At the heart of our business lies our deep respect for nature's infinite wisdom and its ability to positively impact both people and the planet.”

Subscribe Now!
Four time-saving tips for automating your investment portfolio
Partner Content
In today's fast-paced investment landscape, time is a valuable commodity. Fortunately, w...
Etoro
Advertisement

Related Stories

Perth's 'OnlyFans for artists' MyPremo empowers musicians, attracts investment from Ice Cube

Perth's 'OnlyFans for artists' MyPremo empowers musicians, attracts investment from Ice Cube

“Maintain your ownership, maintain your creative freedom. You...

PetO snapping at heels of big dogs after scooping up forced divestments from Petstock

PetO snapping at heels of big dogs after scooping up forced divestments from Petstock

Sydney-based specialty pet-care retailer PetO has become the third ...

Stockland stokes its ambitions for over-50s projects through partnership with US group Invesco

Stockland stokes its ambitions for over-50s projects through partnership with US group Invesco

Property group Stockland (ASX: SGP) is stoking ambitions to grow it...

Bailador invests $20m in fast-growing telehealth startup Updoc

Bailador invests $20m in fast-growing telehealth startup Updoc

Sydney-headquartered digital healthcare platform Updoc has broken f...