BARTERCARD TAPS INTO FRENCH MARKET

BARTERCARD TAPS INTO FRENCH MARKET
BARTERCARD has taken its first steps into the French market as its listed parent BPS Technology (ASX: BPS) expands its European offering.

The new Bartercard licensee in France marks the second one in Europe after BPS launched Bartercard last year.

Marc-William Attie, who is set to lead the new marketplace, is the owner of Business Network International, the world's largest networking and business referral organisation which has approximately 18,000 members across 200 chapters.

Bartercard International CEO Brian Hall says the addition of France to the network presents new opportunities for the company, as there are more than 3 million small businesses currently operating in the country.

"France is the second Bartercard licensee in Europe following in the steps of the UK and these are really exciting times as we break new ground and grow into different parts of the world," says Hall.

"Starting out in 1991, I am pleased of where we've come today and counting France as the ninth country in our global network is truly exciting."

General manager for Bartercard France Arnaud Alacir says the initial aim is to target certain popular sectors for new members.

"We have a goal of achieving large growth in a short period through a targeted plan of membership aiming at tourism, the wine industry and other key sectors," says Alacir.

"We will aim to grow the Paris region initially and then look to open other offices under our control throughout France."

Off the back of France, Bartercard is planning to launch licensees in other new countries however at this stage the locations remain undisclosed.

Business News Australia

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

How communications technology can raise the bar on customer service, employee experience
Partner Content
From capturing feedback early to providing messages with a higher rate of cut-through, ...
Advertisement

Related Stories

Car subscription software company Loopit eyes global markets after $3.6m seed round

Car subscription software company Loopit eyes global markets after $3.6m seed round

In a bid to enter new global markets and capitalise on the growing ...

Fashion-tech startup Citizen Wolf uses data to tailor tees, alleviate landfill

Fashion-tech startup Citizen Wolf uses data to tailor tees, alleviate landfill

As a consequence of our addiction to fast fashion, Australia sends ...

Apollo to divest large share of motorhome fleet to get Tourism Holdings merger over the line

Apollo to divest large share of motorhome fleet to get Tourism Holdings merger over the line

In an effort to appease Australian and New Zealand regulator concer...

Dexus awards John Holland building contract in $2.1b Waterfront Brisbane project

Dexus awards John Holland building contract in $2.1b Waterfront Brisbane project

After securing an $830 million contract from Dexus (ASX: DXS), Melb...