BEGINNING BOUTIQUE RANKS NO. 1 IN AUS

BEGINNING BOUTIQUE RANKS NO. 1 IN AUS
AHEAD of Audi Australia and BMW Australia, Beginning Boutique has taken out the top spot in Australia for social media engagement, impact and responsiveness.

The winner of Brisbane Business News' Retail & Services category in the 2014 Young Entrepreneur Awards scored the highest for all three key performance indicators of Engagement Labs independent global benchmark for social scoring.

With founder Sarah Timmerman at the helm, the business prides itself on investing in its customer service, with almost two-thirds of staff being employed in this capacity including a dedicated team on social media.

Timmerman oversees all strategies and administrates all posts on company Facebook and Instagram accounts.

Beginning Boutique recently hit half a million followers on Facebook and has more than 430,000 followers on Instagram.

"Having a 50/50 split of branded and non-branded content is what I have found works best for BB," says Timmerman.

"Our followers want to see amazing holiday destinations, delicious food and hot guys, as well as our latest collection, current promotions and behind the scenes at BB."

Timmerman is eyeing YouTube and Pinterest for growth going forward.

Engagement Labs provides an overall measure of performance and effectiveness on a given social media channel that is determined by a patented algorithm and benchmarked against a database of 50,000 verified brand accounts.


Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

Advertisement

Related Stories

Woolies exec Paul Graham named new Australia Post CEO

Woolies exec Paul Graham named new Australia Post CEO

Woolworths (ASX: WOW) chief supply chain officer Paul Graham has ...

Quarantine-free travel to WA effective for all Australian states from 19 April

Quarantine-free travel to WA effective for all Australian states from 19 April

Western Australia will soon be able to welcome any interstate tr...

Australia strikes deal with Pfizer to double vaccine intake to 40 million

Australia strikes deal with Pfizer to double vaccine intake to 40 million

The Australian Government has reached a deal with Pfizer overnigh...

Australia's largest floral wholesaler Lynch Group buds on the ASX

Australia's largest floral wholesaler Lynch Group buds on the ASX

An Australian company that has been growing and wholesaling flowe...