Fintech group EML Payments (ASX: EML) is expanding its app offering to include Apple Pay, opening up its payment, incentives and rewards solutions to a new range of channels and customers.
EML describes the launch as a "shake-up" for corporate gift and reward programs, transforming how retailers can offer cash back incentives and giving businesses new ways to reward employees.
Apple Pay will allow customers to instantly add a Mastercard Rewards card to their Apple Wallet using the EML app.
The expansion will help boost the US$6.75 billion (AUD$9.5 billion) in transactions EML already processes every year in a business spanning 21 countries and more than 1,200 card programs.
EML managing director Tom Cregan (pictured) says customers are frustrated with waiting for gift and reward cards to arrive in the mail or carrying multiple cards at a time.
"Offering Apple Pay enables companies to not only overhaul their reward schemes to be digital, savvier and faster - but put them at the forefront of reward and recognition programs and make their customer's experience better," Cregan says.
"At EML, we're constantly innovating and evolving to ensure a customer and their cardholders life is made easier through payments.
Shares in EML were up just 1 per cent at $1.52 at 3pm AEDT.Never miss a news update, subscribe here. Follow us on Facebook, LinkedIn, Instagram and Twitter.
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