Gaming giant Ubisoft partners with Sydney blockchain platform Immutable

Gaming giant Ubisoft partners with Sydney blockchain platform Immutable

Immutable co-founders James and Robbie Ferguson

In an effort to 'further unlock the potential of Web3' and promote digital ownership of in-game assets, Sydney-based blockchain game firm Immutable has announced a partnership with global giant Ubisoft.

Immutable, formerly known as Fuel Games, is responsible for one of the world's largest blockchain games, Gods Unchained. Immutable X provides game developers with a platform for users to trade and earn assets in cryptocurrency Ethereum due it its non-fungible token (NFT) integration capabilities.

The partnership will see Immutable work alongside Ubisoft’s strategic innovation lab to develop a mainstream Web3 gaming experience.

“Partnering with Ubisoft is a defining landmark for Immutable,” said Immutable CEO and co-founder James Ferguson, who established the company alongside Robbie Ferguson and Alex Connolly in 2018.

“We couldn’t be more excited to explore with Ubisoft the benefits of Web3 and digital ownership for players,” added Ferguson, who was listed second in the 2023 Top 100 Australian Young Entrepreneurs list alongside his co-founders.  

“We plan to bring the full weight of our ecosystem to bear to ensure the partnership’s success. We are confident that we will bring to life a fresh new experience that players will love.”


The partnership follows the successful demonstrations of Immutable’s flagship titles, such as the mobile role-playing game (RPG) Guild of Guardians, Metalcore, Shardbound and Infinite Victory, which offer gamers genuine ownership of in-game assets.

The company also recently launched the test network of its zero-knowledge (zk) scaling solution to the Ethereum community, called Immutable zkEVM. The zk-rollups enable blockchains to complete transactions faster while keeping fees to a minimum.

Based in France, gaming publisher Ubisoft is best known for its titles like Assassin’s Creed and Far Cry, and employs almost around 19,400 staff across the world. Listed on the Paris stock exchange, the brand has a market capitalisation of EUR$3.74 billion (AUD $6.3 billion).

According to the company, it established the strategic innovation lab as a way to identify opportunities that emerge from technological, business and societal trends.

The team develops prototypes and pilot projects to explore new areas - in collaboration with internal and external partners – to assess a project’s potential before integrating it on a larger scale.

“As the platform of choice for many leaders within the Web3 community, Immutable offers both cutting-edge technology and a unique expertise in seamlessly integrating decentralized technologies into games,” said Nicolas Pouard, who is Ubisoft’s Strategic Innovation Lab vice-president and head of the blockchain initiative.

“We’re excited to partner with them and look forward to bringing that level of fluidness within a full-fledged game, so players only have to focus on the fun of the experience.” 

The news of the partnership comes more than a year after Immutable secured $273 million in a Series C funding round led by Temasek.

The company has a team of more than 240 and is also backed by the likes of tech investors Animoca Brands, Tencent, BITKRAFT Ventures, King River Capital and AirTree.

Get our daily business news

Sign up to our free email news updates.

Please tick to verify that you are not a robot

Unpacking equity: Finding your funding fit
Partner Content
Armed with a growing business and a great opportunity, a business owner’s next challe...
Australian Business Growth Fund

Related Stories

NFT trading tech and gaming unicorn Immutable raises $273m backed by Temasek, Tencent

NFT trading tech and gaming unicorn Immutable raises $273m backed by Temasek, Tencent

A Sydney-based company that helps the likes of TikTok and GameStop ...

NFT technology company Immutable locks in $82m Series B

NFT technology company Immutable locks in $82m Series B

Gaming and digital asset technology business Immutable has today an...

Australia's Top 100 Young Entrepreneurs revealed

Australia's Top 100 Young Entrepreneurs revealed

In the words of venture capitalist Vinod Khosla, an entrepreneur an...