JETTS Fitness is the first Australian gym to muscle its way into Thailand, after opening a gym in Bangkok.
The fitness chain, which already boasts more than 270 gyms across Australia, New Zealand and the Netherlands, has further international expansion plans including additional openings planned for Thailand in 2016.
Jetts founder and managing director Brendon Levenson says Thailand is experiencing growth in its economy, which has placed higher demand for quality fitness services built around convenience and flexibility.
"Thailand is currently witnessing tremendous growth in its middle class segment, bringing with it a demand for fitness services such as gym memberships and personal training," says Levenson.
"This growth presents great opportunities for our brand, with locals increasingly looking for more convenient fitness options.
"Australia's focus on healthy living and an active lifestyle holds us in high regard internationally. We're seeing that consumers in other markets really aspire to this concept, and will embrace the Jetts' philosophy."
Founded on the Gold Coast, Jetts' attributes its success to strong demand from customers for a gym that provides a high standard of customer service, 24/7 access to its locations and great value for money.
Jetts customers have the flexibility of a no lock-in contract, and once you join one, you can use any of the chain's 275 locations free of charge.
Levenson say the Asian market, particularly Thailand, is still very much in its infancy but growing fast.
"The chains that dominate are charging high fees and focusing on locking their members into 12 and even 18 month contracts," he says.
"We simply don't believe that model is the best for members and instead, aim to provide more people with the freedom of choice when it comes to joining a gym."
Jetts recently expanded into Europe with its first gym opening in the Netherlands, and expects to open 20 gyms across the Benelux region, Thailand and the UK in 2016.
Get our daily business news
Sign up to our free email news updates.
Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support