Kogan sold more than one item per second on Black Friday

Kogan sold more than one item per second on Black Friday

Australian e-commerce behemoth Kogan.com (ASX: KGN) now has three million active customers after the busiest December half in its history, with more than $50 million in sales in the Black Friday week alone.

The Melbourne-headquartered company also has a further 719,000 customers following its acquisition of New Zealand's Mighty Ape for $122.4 million in December.

In a business update today, Kogan reported group EBITDA grew by more than 175 per cent and gross sales were up by more than 96 per cent, although the company faced significant challenges caused by the "extreme growth".

The group believes these results are a sign of shifting Christmas purchasing behaviour and growth in e-commerce penetration, highlighting 124,000 items were sold to 63,000 unique customers on Black Friday, bringing in $15 million over the 24 hour-period. 

This means the company was selling more than one product every second throughout the day itself. 

In that same week, the group's Amazon-style storefront Kogan Marketplace notched $10 million in gross sales, while Matt Blatt - the furniture retailer which was acquired for $4 million last May - generated $1 million in sales in the Black Friday week.

CEO and founder Ruslan Kogan (pictured) notes some of the most extraordinary trading the group has ever seen around Black Friday, with seven of its 10 highest historical sales days occurring over the period.

"I am so proud of how our team is navigating extreme growth within our core business, and responding to the fast-changing economic, health and supply-chain environment," says CEO and founder Ruslan Kogan.

"Customers have come to rely on Kogan.com to deliver their Christmas shopping needs, and we are proud to have satisfied well over a million happy shoppers this Christmas period.

"Keeping up with the extreme demand is an engineering, supply chain, and logistical challenge that our team loves working on and solving."

The founder is also optimistic about Mighty Ape, Kogan's largest acquisition to date. 

"We are investing into building strong customer relationships by expanding our logistics capability, our marketing reach and our systems and infrastructure - giving us the foundation to continue delighting customers as the business further scales."

Investors appear to have expected more with shares dropping 5.24 per cent in morning trading at $18.63.

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