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Sydney-based music licencing marketplace Songtradr will grow its data and technology resources through the acquisition of database Tunefind - the go-to destination for the music industry and entertainment fans alike to discover music use (sync) data.
Songtradr CEO Paul Wiltshire says the acquisition of Tunefind - one of the world's most comprehensive databases of information about music in television, film and video games - will bolster the company's music discovery capabilities.
"Tunefind is a key trusted industry resource for music use across all major entertainment formats. The depth of its database and coverage are unparalleled," says Wiltshire.
"As we continue our ambition to develop the best tools for B2B music discovery, Tunefind's encyclopedia of music used in TV, film and gaming has considerable unrealised value, and equally our extensive data from advertising music use will expand the Tunefind offering."
Alongside a community of millions of monthly users, Tunefind partners with more than 250 of the world's leading music supervisors to source song data directly from the experts responsible for selecting the songs that are featured in TV shows, movies, and video games.
The company also interviews music supervisors to dig deep into the craft and demonstrate their important role in storytelling.
"We're very excited about this new phase in the Tunefind journey," Tunefind managing director Amanda Byers said.
"The Songtradr ecosystem and technology accelerates Tunefind from a product and data perspective so we can continue to provide the best resource for the industry."
In addition to its database capabilities, Tunefind provides API data services to clients including Plex, Chartmetric and other key industry partners and powers the Hollywood Reporter TV Music Chart.
Tunefind is Songtradr's fourth acquisition of 2021 and comes less than a week after the group bought Pretzel, the world's first platform to provide music that can be used in live streams without interruption or disruption.
Songtradr CEO Paul Wiltshire and Tunefind managing director Amanda Byers.
It is also the second music data investment Songtradr has completed after putting money into Jaxsta (ASX: JXT), a music technology company developing a big-data platform to house the authoritative source of global music, in September 2020.
Songtradr and Jaxsta recently completed their first integration, providing users of the latter access to claim 'Neighbouring Rights' (remuneration for the public performance of an artist's recording) via jaxsta.com.
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