OTHERLEVELS SIGNS MAJOR US CLIENT

OTHERLEVELS SIGNS MAJOR US CLIENT

COMMUNICATIONS company OtherLevels Holdings (ASX:OLV) has secured a major client, with a US hotel brand adopting the platform to support its online wagering system.

The unnamed casino operator is part of a US$1.7 billion enterprise that operates 500 gaming, dining, accommodation and entertainment properties with more than 60,000 employees.

The client will use the OtherLevels platform to communicate with its online app audience using highly-targeted and personalised messages, as well as track conversations in real-time.

The hotel is among a number of new operators to receive a real-money wagering license.

OtherLevels CEO Ramsey Masri says the wagering segment is poised for substantial growth in coming years, as the market deregulates further in the US.

This follows similar wagering trends in the UK and Europe, with the company continuing to experience growth in these markets.

"We are delighted that this customer has chosen to partner with OtherLevels as this demonstrates OtherLevels global leadership in terms of online wagering," Masri says.

In addition to signing up to the platform, the hotel will be able to utilise technical and strategic services from OtherLevels and integrate with partner service Optimove.

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

How communications technology can raise the bar on customer service, employee experience
Partner Content
From capturing feedback early to providing messages with a higher rate of cut-through, ...
Advertisement

Related Stories

Hard seltzer start-up enters non-alcoholic market with launch of Fellr Free

Hard seltzer start-up enters non-alcoholic market with launch of Fellr Free

Alcoholic pre-mix brand Fellr is expanding its core range of produc...

The co-founder question: Do you need one, and how do you find someone?

The co-founder question: Do you need one, and how do you find someone?

I’ve played beach volleyball for Australia for the last decad...

EML Payments awarded $320m government contract to help stimulate the Spanish arts sector

EML Payments awarded $320m government contract to help stimulate the Spanish arts sector

Global payment solutions business EML Payments (ASX: EML) will play...

Microbio goes public as med-tech tackles condition that causes 11 million deaths per year

Microbio goes public as med-tech tackles condition that causes 11 million deaths per year

Brisbane-based medical technology company Microbio has stepped...