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Incorporated and licensed in Gibraltar, bwin.party holds leading market positions in online sports betting, poker, casino and bingo with some of the world's biggest online gaming brands including bwin, partypoker, partycasino and Foxy Bingo.
OtherLevels managing director and CEO Brendan O'Kane says this agreement builds on the company's success in the UK.
"This agreement expands our presence into the broader European market where we see significant opportunity due to the rapid upsurge in mobile entertainment choices, and leading operators investing heavily in maximising engagement with their users," says O'Kane.
bwin.party will use OtherLevels to extend its digital communication reach across mobile products.
This will allow greater insight into user behaviour and engage users with more relevant and timely content across mobile apps.
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