Peter Gordon not out to "replace Slater & Gordon" with launch of new firm

Peter Gordon not out to "replace Slater & Gordon" with launch of new firm

He was one of Andrew Grech's most trusted advisors, infamous for being the only person who could say "no" to Grech, until he left the firm in 2009.

Now Peter Gordon has launched a full-service law firm called Gordon Legal, on a mission to fight for the everyday Australian, not the big end of town.

The launch of Gordon Legal comes as Slater and Gordon, Peter Gordon's old stomping ground, continues to struggle from the $1 billion loss it sustained in 2015 due to a disastrous acquisition in the UK.

Managing partner of Gordon Legal, James Higgins (pictured), insists the firm is not trying to be the next Slater.

"We're not trying to replace Slater & Gordon," says Higgins.

"We just want to forge our own path based on our own values."

"The Slater story is infamous, but it's a story about rapid growth and international expansion, and they're not things on our agenda at this stage."

Speaking at Gordon Legal's official launch, Peter Gordon says the firm will restore faith in the law and put people first.

"The idea of Gordon Legal is to run a law firm in the traditional way fighting hard in the interests of working people," says Gordon.

"We will look after every client and their claim with compassion and understanding."

The firm will deal with a wide variety of services, ranging from transport accident claims to family law, with a specific focus on the rights of working people and going up against what Higgins calls the 'big end of town'.

"Our focus is really trying to give a full service to the ordinary person as opposed to necessarily representing the corporate organisations and the big end of town," says Higgins.

"We think that's attractive to the union movement members because they have different legal needs, they're not all just injuries. The average person has a divorce or and needs a will, or has a fight or gets done for drink driving on a bad day. They're all things that we think we can help with and do it in a way which is focused on service."

Higgins hopes the Melbourne-based company can expand across the east coast within months, as the team already has employees scouting out the best opportunities for a Sydney and Brisbane office.

"We're not mucking around we want to be in Sydney and Brisbane," says Higgins.

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