Roll’d rolls out international expansion plans with first US store in Utah next year

Roll’d rolls out international expansion plans with first US store in Utah next year

Roll'd Vietnamese founder and CEO Bao Hoang (centre).

Australian Vietnamese food brand Roll’d is building on success found at home over the last two years, announcing plans to expand internationally next year starting with its first US store in Utah.

The company, founded in 2012, says it will push into overseas markets and bring its brand of fresh Vietnamese fare to the US in 2022, with expansion into Canada, the UK, France, Japan and New Zealand to follow.

Since the beginning of the pandemic, Roll’d opened 20 Australian stores, and a further 10 are slated to welcome customers before the end of 2021. The company also celebrated its 100th store milestone in March 2021.

“When COVID hit, Roll’d’s executive team were unanimous that we would work hard to really support our team and minimise job loss during this time,” Roll’d founder and CEO Bao Hoang said.

“Our strategy has paid off and through 2020 and 2021 Roll’d has expanded with over 20 new store openings, new catering options and the launch of our FMGC (fast moving consumer goods) product range into Coles.”

Traditionally, Roll’d and its franchisees operate conveniently located food court retail stores, as well as street-fronted locations and food truck pop-ups called Roll’d Runners.

As the pandemic hit, the company also launched its store-within-a-store concept in Coles - essentially a concession stand within the supermarket - to find even more customers of its Vietnamese foods which range from rice bowls to Banh Mi and more.

Available at more than 60 Coles stores across the country, Roll’d grab-and-go offers customers freshly prepared products delivered daily to the supermarket.

In addition, the company recently launched a FMCG range into 815 Coles supermarket locations, aimed at home cooks looking to bring the Vietnamese brand’s experience into their own kitchens.

“We will continue to develop the innovations we launched throughout the pandemic to further grow the company, and push for our aim to take the full Roll’d experience to the world," Hoang said.

Help us deliver quality journalism to you.
As a free and independent news site providing daily updates
during a period of unprecedented challenges for businesses everywhere
we call on your support

The cost of not communicating: How Whispir’s tailored messaging tech lifts engagement
Partner Content
While it is common for businesses to haggle with suppliers over small price differences...
Advertisement

Related Stories

Blackstone completes $8.9b takeover of Crown, its “largest investment to date in Asia”

Blackstone completes $8.9b takeover of Crown, its “largest investment to date in Asia”

The long-awaited and heavily-scrutinised takeover of casino and hot...

Administrators proffer alternative to liquidation for Probuild parent

Administrators proffer alternative to liquidation for Probuild parent

A Deed of Company Arrangement (DOCA) is the preferred way forward f...

Twiggy Forrest-backed intercontinental solar power project deemed ‘investment ready’

Twiggy Forrest-backed intercontinental solar power project deemed ‘investment ready’

The Australia-Asia PowerLink (AAPowerLink) project backed by the li...

Jetstar CEO to resign as Qantas Group recovery reaches cruising altitude

Jetstar CEO to resign as Qantas Group recovery reaches cruising altitude

Jetstar CEO Gareth Evans has today announced he will step down from...