Fresh Equities has this week taken on a new name and announced a $4 million investment round to improve its back end and push into new overseas markets.
Now called InvestorHub, the Melbourne-based company secured the funding from lead investor EVP and closed the tranche just two months after its first meeting with the venture capital firm that has previously supported the likes of SiteMinder, Ignition and Shippit.
InvestorHub, founded in 2022, says the funds will enable the company to double its revenue this calendar year and allow it to approach new markets such as the UK, Singapore, Canada and the US.
Having operated for less than a year, InvestorHub’s software provides data-driven insights about a company’s shareholder base and allows businesses to communicate with stakeholders more effectively alongside tools for engagement with potential shareholders.
Co-founded by Ben Williamson and Rhys Davis, InvestorHub claims to have helped clients raise more than $77 million since the company started.
Further, InvestorHub says it has assisted more than 45,000 investors engage with companies per month and that clients represent more than $7.5 billion in cumulative market capitalisation.
“Our growth is testament to the fact that listed companies find it very difficult - and expensive - to communicate with everyone outside of their top 20 shareholders and institutions,” InvestorHub CEO and co-founder Williamson says.
“There are ASX companies who are building complex stitches of multiple databases and communications platforms just to achieve a fraction of what InvestorHub customers are achieving via much simpler means.”
The co-founder says the business was started after the pair saw a disconnect between companies and their shareholders. InvestorHub now counts 40 companies as clients including Reece Pharmaceuticals, Race Oncology, Altech Batteries and 4DS.
“The new InvestorHub brand better communicates exactly what we do - help public companies bridge the gap with investors,” Williamson says.
“The benefits of improved investor engagement are clear. In a year of operation, we’ve seen multiple InvestorHub clients use the platform to stop potentially catastrophic selloffs, companies have been able to harvest their increased shareholder demand to run some of their best raises ever, and we’ve helped companies save hundreds of thousands in unnecessary brokerage fees.
“One company saved an estimated $120,000 in broker fees on one placement alone.”
EVP partner Justin Lipman says the firm is excited to be leading the current round.
“We’ve been particularly impressed by the quality of the team, and attracted to the consistent feedback we heard from the market around the quality of the solution,” Lipman says.
“Any time a product gains market share this quickly within a vertical we take note; and the InvestorHub offering seems to be sweeping the listed space within Australia.
“As our sole area of focus is B2B SaaS, we are drawn towards software products that are deeply ingrained in the workflow of its customer base, and InvestorHub’s software provides a clear example of this. The new funding, despite the current macro environment, will enable the team to continue its R&D investments in the space, look to overseas expansion and increase the size of its go-to-market team.”
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