STRONG Pilates ramps up global strategy with 50 studios planned for Japan

STRONG Pilates ramps up global strategy with 50 studios planned for Japan

Melbourne-born fitness chain STRONG Pilates has ramped up its move into the global market with plans to roll out 50 studios in Japan over the next five years.

The expansion builds on STRONG Pilates' announcement last August for a similar push into Canada where it plans 60 studios over the next five years.

STRONG Pilates says the move into Japan brings its pipeline to more than 150 new studios for its key growth areas across Asia, Europe and North America including the US.

The group currently operates 56 studios globally, most of them in Australia, including the newest opening in Toronto, Canada, the company’s first in North America.

The company has three studios in the UK and has partnered with Yoga Movement, one of South-East Asia’s largest boutique fitness operators, to grow its Singapore network.

The push into Japan will be led by STRONG Pilates chairman and CEO John B. Boardman through his company STRONG Pilates Japan (SPJ), which has been appointed master franchisee for Japan.

Boardman, who plans to tap into growing demand for Pilates and HIIT (high-intensity interval training) in Japan, is said by STRONG Pilates to have 'extensive experience and success in one of Asia’s most dynamic markets'.

“As the master franchisee for Japan we are thrilled to soon introduce the highly compelling STRONG Pilates brand, innovative workout, and forward-thinking STRONG philosophy and lifestyle to the Japanese market,” Boardman says.

“I believe the STRONG Pilates offering will have significant appeal to both females and males in Japan who are looking to enhance their fitness routine.”

STRONG Pilates has revealed that its franchise network is experiencing 350 per cent year-on-year growth.

The company was founded in 2019 by former F45 franchisees Michael Ramsey and Mark Armstrong who are understood to have self-funded the growth of the business since then.

The STRONG Pilates fitness model combines low-impact Pilates with high-intensity cardio using the innovative Rowformer and Bikeformer machines which are exclusively licenced to the group for the Asia-Pacific region.

“We take great pride in expanding our global community and look forward to supporting the success of our master franchise partner, SPJ, as they grow the STRONG Pilates’ brand across Japan,” say Ramsay and Armstrong in a joint statement.

“Our focus is always on delivering a format which resonates with fitness enthusiasts around the world.”

Michael Ramsey was the winner of the 2023 Australian Young Entrepreneur Award - Fitness

After starting with a single studio at the end of 2019, and subsequently navigating the pandemic, STRONG Pilates has grown its studio memberships to more than 8,000 globally and its team of instructors to more than 350.

Enjoyed this article?

Don't miss out on the knowledge and insights to be gained from our daily news and features.

Subscribe today to unlock unlimited access to in-depth business coverage, expert analysis, and exclusive content across all devices.

Support independent journalism and stay informed with stories that matter to you.

Subscribe now and get 50% off your first year!

Four time-saving tips for automating your investment portfolio
Partner Content
In today's fast-paced investment landscape, time is a valuable commodity. Fortunately, w...
Etoro
Advertisement

Related Stories

Fashion retailer Accent Group to cut Glue Store location count in half

Fashion retailer Accent Group to cut Glue Store location count in half

The ASX-listed fashion retailer responsible for such brands as Plat...

Domino's to shutter 100 stores after crusty results

Domino's to shutter 100 stores after crusty results

The board of Domino's Pizza Enterprises (ASX: DMP) waited until...

Wing enters largest Australian drone delivery area to date through Melbourne launch with DoorDash

Wing enters largest Australian drone delivery area to date through Melbourne launch with DoorDash

Alphabet-owned drone delivery company Wing has announced its entry ...

Accolade Wines owner buys French giant Pernod Ricard’s global wine assets

Accolade Wines owner buys French giant Pernod Ricard’s global wine assets

Australian Wine Holdco, a consortium that owns the country’s ...