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SUNCORP Group (ASX: SUN) has made a number of new key appointments centered around customer experience.
CEO and managing director Michael Cameron says the existing legal entities and governance structures remain unchanged, however, It's a 'new operating model' where customer-focused functions are supported by leaner shared services.
Cameron says Suncorp is continuing to invest in simplification and optimisation programs.
"This will enable us to create greater value for our customers, which will support business growth and sustainable returns to our shareholders," he says.
"The customer experience function will use data, insights and forward-looking analytics to inform product innovation and marketing strategies to ensure that Suncorp is at the forefront of satisfying evolving customer needs.
"The customer platforms function will create dynamic and interactive platforms to allow our customers to access any product and any brand via any channel, including a digital marketplace."
Mark Reinke will be appointed chief customer experience officer, Gary Dransfield chief executive officer customer platforms, John Nesbitt chief executive officer banking and wealth, Anthony Day chief executive officer insurance and Paul Smeaton chief executive officer New Zealand.
The current group chief financial officer, Steve Johnston, will remain with the added responsibility for group-wide procurement. Amanda Revis, currently responsible for human resources, will assume chief people experience officer; Anna Lenahan of legal and secretariat will step into chief risk and legal officer; Matt Pancino will be appointed chief information officer; and Clayton Herbert chief transformation officer.
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