Posted by Camilla Jansen on 26 November 2020
Episode 16 Katie Jones, Country Girl Management
From the farm to the USA: Country girl Katie Jones' journey to success.Katie Jones' ambition has taken her from a small farming town to professional cycling, Miss Universe Australia, and now to launching her modelling agency Country Girl Management in the US.
Country Girl Management, a Gold Coast-based self-development program and modelling agency for young women across Australia, New Zealand, Canada and the US, scouts girls who traditionally don't get a foot in the door at city-based agencies.
While COVID-19 has all but decimated the traditional world of fashion shows and runways, Jones has still managed to finally crack into the US market this year but not without some stumbles on the way.
Not one to let a pandemic get in the way of success, Jones managed to become an expert at running events online and still had models work for huge brands this year including Seafolly, Lea Denim and Mecca.
This week Jack talks to Katie about how her stint as a professional cyclist gave her the ambition she needed to survive in business, and how international expansion is a tricky but rewarding science.
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