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SYDNEY MARKETING


Macquarie Bank slapped with $10m fine after failing to monitor fraudulent transactions

Macquarie Bank slapped with $10m fine after failing to monitor fraudulent transactions

Financial services giant Macquarie Group's (ASX: MQG) bank...

The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?

The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?

We are in an era of brand activism and conscious consumerism. More ...

Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano

Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano

In a move resembling the transformation of the investment world in ...

Consumer watchdog rings alarm bells over influencer endorsements, online reviews

Consumer watchdog rings alarm bells over influencer endorsements, online reviews

The Australian consumer watchdog has found an alarming percentage o...

Most business owners are the world's best-kept secret

Most business owners are the world's best-kept secret

In a world teeming with talent, why do so many brilliant business o...

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Leigh Jasper-backed ad tracking software outfit Veridooh raises $5 million in Series A

Leigh Jasper-backed ad tracking software outfit Veridooh raises $5 million in Series A

Sydney-based Veridooh has raised $5 million in an oversubscribed Se...

Video tech investments continue as Vloggi locks in angel for $1 million seed round

Video tech investments continue as Vloggi locks in angel for $1 million seed round

Investor appetite for startups innovating in the video and content ...

Digital menu, ordering and payments scale-up Mr Yum acquires MyGuestlist

Digital menu, ordering and payments scale-up Mr Yum acquires MyGuestlist

After giving hospitality venues an easy option for digital menus an...

Canva acquires Flourish in a push for UK expansion

Canva acquires Flourish in a push for UK expansion

Design software giant Canva has today announced it will acquire Lon...

Consumers are wise to ‘woke washing' – but truly ‘transformative branding' is still possible

Consumers are wise to ‘woke washing' – but truly ‘transformative branding' is still possible

With brands increasingly engaging in social change campaigns and le...

ACCC takes on Facebook over controversial Onavo app

ACCC takes on Facebook over controversial Onavo app

The Australian Competition and Consumer Commission (ACCC) is taki...

IVE Group to lose millions as Coles ditches printed catalogues

IVE Group to lose millions as Coles ditches printed catalogues

Just nine months after spending $25 million on a catalogue distr...

Jennifer Hawkins the new brand ambassador at Bubs Australia

Jennifer Hawkins the new brand ambassador at Bubs Australia

TV presenter, model and entrepreneur Jennifer Hawkins will be the n...

Kogan breached consumer law, misled customers with EOFY promotions

Kogan breached consumer law, misled customers with EOFY promotions

It's a practice as old as Methuselah. Raise your price, drop...

Survival of the smallest? Retail's post-COVID-19 future

Survival of the smallest? Retail's post-COVID-19 future

A consumer behaviour expert believes large retailers and shoppin...

Print newspapers are dead - now what?

Print newspapers are dead - now what?

Australia's largest print media publisher, News Corp Austral...

Localsearch vows to help Australian businesses stay afloat amidst Covid-19 crisis

Localsearch vows to help Australian businesses stay afloat amidst Covid-19 crisis

A Coronavirus Savings Package aimed at assisting tens of thousan...

Struggling Adcorp to bid adieu to the ASX

Struggling Adcorp to bid adieu to the ASX

The ad agency has long been propped up by majority sharehol...

Jennifer Hawkins' tequila brand teams up with LA Clippers

Jennifer Hawkins' tequila brand teams up with LA Clippers

A tequila brand founded by Jennifer Hawkins and her husband Jake...

What York Jewellers can teach us about marketing in the values economy

What York Jewellers can teach us about marketing in the values economy

It's no secret that consumer expectations have changed. ...

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