SYDNEY MARKETING
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Fresho snaps up food-tech platform Freshmetrics in its second UK deal this month
Melbourne-based food wholesale order management platform Fresho has...
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OMG Group sales surge 57pc as matcha craze fuels one of company's strongest months on record
Consumer brands group OMG Group (ASX: OMG) has boosted annual net s...
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Zip Co settles trademark dispute with Firstmac, acquiring 'Zip' mark to keep brand name in Australia
Buy-now-pay-later provider Zip Co Limited (ASX: ZIP) has settled it...
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Trust in online content eroding as fake reviews and AI blur the lines, report finds
More than eight in 10 Australians are worried that fake or manipula...
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‘Checkout charity’ requests often backfire, leaving shoppers feeling guilty
“Would you like to donate $2 to charity today?” If you...
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Latest News
Fresho snaps up food-tech platform Freshmetrics in its second UK deal this month
Melbourne-based food wholesale order management platform Fresho has...
Gold Coast defies property market headwinds as new apartment sales jump 47 per cent in March quarter
The Gold Coast apartment market has defied rising construction cost...
Judo Bank shares plunge 46pc as bad loan provisions blowout wipes almost $800m from market value
SME lender Judo Capital Holdings (ASX: JDO) has seen almost $800 mi...
Eagers Automotive takes 17.5 per cent stake in car subscription platform Karmo
Car subscription platform Karmo has secured a strategic investment ...
Corporate Travel Management yet to finalise financial statements as UK accounting scandal drags on
Brisbane-based Corporate Travel Management (ASX: CTD) has pushed ba...
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Consumer watchdog rings alarm bells over influencer endorsements, online reviews
The Australian consumer watchdog has found an alarming percentage o...
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Most business owners are the world's best-kept secret
In a world teeming with talent, why do so many brilliant business o...
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Black Friday no "be all and end all" for sales as marketing costs bite
November is often dubbed the new December of retail sales with Blac...
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Businesses spend up big on advertising with a digital surge lifting the sector to $53 billion
Australian businesses are spending up big on advertising with the i...
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Sydney Startup The Martec raises $8m for AI talent marketing tech
A talent marketing and recruitment content technology company power...
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Virtual influencers: meet the AI-generated figures posing as your new online friends
The future of influence is here: a digital avatar that captivates m...
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Do rebrands work? Can you trademark an X? Expert answers burning questions on Musk’s Twitter pivot
To non-moguls, Elon Musk’s (perhaps temporary) rebrand of Twi...
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MagicBrief conjures up $2m for creative marketing tools
"There’s a growing number of tech products that focus on...
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Why Mentored Media founder Matt Purcell is teaching school kids ‘verbal Kung Fu’
As the co-founder of Sydney-based creative agency and social market...
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Agencies merge talents as Sydney’s Connecting Plots acquires Two Gs
Sydney-based creative agency Connecting Plots has acquired fellow i...
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Marketing agency Awaken to acquire Agnes Media
Sydney-headquartered Awaken has made its first ever acquisition tha...
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Neon Treehouse lights up the marketing side of equity crowdfunding
Flashy filmed interviews with founders, neatly designed graphs and ...
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Trust your gut: Digital marketing entrepreneur Jade Spooner on finding her founder feet again
"Even though things on paper seemed great at Equalution, ...
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Is attribution software killing our creativity?
As digital marketing continues to evolve at rapid speeds, businesse...
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Smart bag ad-tech Lumos joins forces with e-bike innovator Zoomo
Two Sydney-based companies transforming the delivery economy have t...
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