SYDNEY MARKETING
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Fresho snaps up food-tech platform Freshmetrics in its second UK deal this month
Melbourne-based food wholesale order management platform Fresho has...
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OMG Group sales surge 57pc as matcha craze fuels one of company's strongest months on record
Consumer brands group OMG Group (ASX: OMG) has boosted annual net s...
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Zip Co settles trademark dispute with Firstmac, acquiring 'Zip' mark to keep brand name in Australia
Buy-now-pay-later provider Zip Co Limited (ASX: ZIP) has settled it...
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Trust in online content eroding as fake reviews and AI blur the lines, report finds
More than eight in 10 Australians are worried that fake or manipula...
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‘Checkout charity’ requests often backfire, leaving shoppers feeling guilty
“Would you like to donate $2 to charity today?” If you...
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Latest News
Fresho snaps up food-tech platform Freshmetrics in its second UK deal this month
Melbourne-based food wholesale order management platform Fresho has...
Gold Coast defies property market headwinds as new apartment sales jump 47 per cent in March quarter
The Gold Coast apartment market has defied rising construction cost...
Judo Bank shares plunge 46pc as bad loan provisions blowout wipes almost $800m from market value
SME lender Judo Capital Holdings (ASX: JDO) has seen almost $800 mi...
Eagers Automotive takes 17.5 per cent stake in car subscription platform Karmo
Car subscription platform Karmo has secured a strategic investment ...
Corporate Travel Management yet to finalise financial statements as UK accounting scandal drags on
Brisbane-based Corporate Travel Management (ASX: CTD) has pushed ba...
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Healthy snacks startup Welly builds retail presence with Woolworths distribution deal
Melbourne-based health food startup Welly is making major inroads i...
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Scaleup Mediafund adds Naked Life and Settle Easy to media-for-equity portfolio
Naked Life Spirits, a low- and non-alcoholic cocktail company that ...
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Vinyl Group strikes deal to sell ads for global music licensing platform Songtradr
Music technology company Vinyl Group (ASX: VNL) is amping up its me...
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Digital agency Social Garden grows its e-commerce focus with acquisition of The Natives
Digital marketing agency Social Garden has acquired fellow Melbourn...
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Another Google court case in the US could have major consequences for online advertising
One month after a US court ruled Google had illegally maintained it...
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IntelligenceBank acquires AI-powered marketing compliance platform Red Marker
Melbourne-based digital asset management group IntelligenceBank has...
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"Control and own" your data pipeline: Oztix teams up with Seeka on first-party tracking for events
With an estimated 96 per cent of iOS users actively not choosi...
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Would you pay to quit TikTok and Instagram? You’d be surprised how many would
Social media is a problem for economists. They don’t know how...
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Investors sour on Aussie Broadband's new challenger brand Buddy Telco with $10m marketing cost
After rival Superloop (ASX: SLC) scooped up its white labelling agr...
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Think you’ve decided what to buy? Actually, your brain is still deciding
You are standing in the cereal aisle, weighing up whether to buy a ...
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Sydney creative intelligence agency JustEggs poached by Seedtag
A Spanish-founded contextual advertising company that has rais...
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After several IPOs and acquisitions, Scaleup Mediafund is back in fresh $15m media-for-equity round
An Australian fund whose successful exit rate exceeds venture capit...
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Owner of OPSM, Sunglass Hut and Oakley fined $1.5m for spamming
Luxottica, the eyewear retailer that owns the brands OPSM, Oak...
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The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?
We are in an era of brand activism and conscious consumerism. More ...
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Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano
In a move resembling the transformation of the investment world in ...
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