MARKETING
Owner of OPSM, Sunglass Hut and Oakley fined $1.5m for spamming
Luxottica, the eyewear retailer that owns the brands OPSM, Oak...
The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?
We are in an era of brand activism and conscious consumerism. More ...
Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano
In a move resembling the transformation of the investment world in ...
Marketing agency Underscore enlisted 500 influencers to drive marketing for Tennis Australia
After the Australian Open (AO) beat attendance records this year wi...
Consumer watchdog rings alarm bells over influencer endorsements, online reviews
The Australian consumer watchdog has found an alarming percentage o...
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Latest News
Nick Scali shares reach all-time high following UK expansion plans
Nick Scali’s (ASX: NCK) plans to expand into the UK have...
Super Retail Group to face court over allegations of undisclosed exec relationship, bullying
The board of Super Retail Group (ASX: SUL) has announced today that...
Aussie-founded sleep device giant ResMed sees profit lift 29pc
Shareholders backing Australian-founded, California-based sleep med...
“Difficult decision”: Atlassian co-CEO Scott Farquhar to step down
After 23 years as co-CEO of Sydney-headquartered software giant Atl...
BHP stages copper coup with proposed $60 billion Anglo American buyout
Amidst forecasts that Melbourne-headquartered BHP (ASX: BHP) will o...
Facebook versus News: Advertising is the real problem
The fight between Facebook and the Morrison government is over al...
Game on Facebook: How to bypass the social media giant
In the world of PR and media, it's important to act quickly a...
After COVID we may never think about hotels in the same way again
In Australia, New Zealand and around the world, COVID has turned ...
ACCC takes on Facebook over controversial Onavo app
The Australian Competition and Consumer Commission (ACCC) is taki...
Gold Coast locals offered 'Play Money' for discounts on attractions and experiences
A $1 million program led and funded by Destination Gold Coast wil...
IVE Group to lose millions as Coles ditches printed catalogues
Just nine months after spending $25 million on a catalogue distr...
Jennifer Hawkins the new brand ambassador at Bubs Australia
TV presenter, model and entrepreneur Jennifer Hawkins will be the n...
Surfers Paradise Marriott set for $35m rebrand
The Surfers Paradise Marriott Resort & Spa will have a new n...
Kogan breached consumer law, misled customers with EOFY promotions
It's a practice as old as Methuselah. Raise your price, drop...
Survival of the smallest? Retail's post-COVID-19 future
A consumer behaviour expert believes large retailers and shoppin...
Print newspapers are dead - now what?
Australia's largest print media publisher, News Corp Austral...
Localsearch vows to help Australian businesses stay afloat amidst Covid-19 crisis
A Coronavirus Savings Package aimed at assisting tens of thousan...
Adapt or Die: Our 2020 Strategic Marketing Guide
With a new decade now upon us, I feel that it is the perfect tim...
Struggling Adcorp to bid adieu to the ASX
The ad agency has long been propped up by majority sharehol...
Jennifer Hawkins' tequila brand teams up with LA Clippers
A tequila brand founded by Jennifer Hawkins and her husband Jake...
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Partner Content
In today's fast-paced investment landscape, time is a valuable commo...
Private credit specialist Finexia Financial Group (ASX: FNX) has se...
After relocating his Canberra-founded company Whitefox Recruitment ...
Armed with a growing business and a great opportunity, a business o...
The digital revolution may have changed the office forever, but the...
Private credit specialist Finexia Financial Group (ASX: FNX) has ac...
Environmental engineer Romin Nejad began his career at Epic Environ...
The transition from elite athlete and gymnastics coach to a corpora...
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