MARKETING
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Zip Co settles trademark dispute with Firstmac, acquiring 'Zip' mark to keep brand name in Australia
Buy-now-pay-later provider Zip Co Limited (ASX: ZIP) has settled it...
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Culture agency Example taps into Middle East tourism and hospitality market with new Dubai office
Independent culture agency Example has expanded into the Middle Eas...
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Ad agency Bullfrog and PR firm Character + Distinction join forces under new investment group Rally
Advertising entrepreneur Dalton Henshaw is expanding his media empi...
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AI is using your data to set personalised prices online. It could seriously backfire
You check prices online for a flight to Melbourne today. It’s...
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Britt Fox, founder of marketing tech Nevam, joins a rare breed of entrepreneurs with $1.2m raise
Marketing technology platform Nevam, led by young entrepreneur Brit...
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Green360 expands concrete platform with silica fume replacement as coal plant closures bite
Green cement materials company Green360 Technologies (ASX: GT3) has...
Metcash profit dips as resilient food earnings offset by weaker growth in liquor and hardware sales
Wholesale distribution and retail group Metcash's (ASX: MT...
SavvyWise valuation hits $27.5m as accountants back AI tax platform’s $1.56m crowdfunding raise
Perth-based AI tax research platform SavvyWise has closed a $1.56 m...
The fluency trap: managing the most insidious risk in the AI era
In July last year, Deloitte Australia handed the federal government...
SkyCity strikes $21m deal with South Australia to settle Adelaide Casino regulatory failings
Auckland-headquartered casino operator SkyCity Entertainment Group ...
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TGA takes Atlus, media outlets and PR firm to court alleging unlawful cannabis advertising
Legal action by the Therapeutic Goods Administration (TGA) against ...
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Canva acquires visual communications platform MagicBrief to extend its enterprise reach
Canva has moved to boost the offering of its widely used visual com...
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Simon Molnar’s retail tech platform Flagship set to make strides in US after $6m capital raising
Flagship, a Sydney-based visual merchandising analytics platform fo...
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Sydney adtech startup Blend AI opens first US office to expand automated platform for e-commerce
A Sydney startup that leverages machine learning to help e-commerce...
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QUT research shows that language matters when selling sustainability to consumers of luxury
When it comes to luxury goods the circular economy has a problem, a...
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Aussie-founded retail media ad network Thanks raises $4.1m in seed round as revenue surges
Australian-founded retail media ad network Thanks plans to accelera...
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Flowing Bee raises $1.6m as consumer behaviour platform for marketers gains traction
Flowing Bee, an AI-powered platform that helps advertisers and mark...
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Zephyr PR takes its expansion into three states after acquiring PDPR Marketing and Creative
Gold Coast-based media communications agency Zephyr PR has acquired...
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E-commerce sales-boosting startup Instant hits $100m valuation after $18m Series A round
Sydney-based startup Instant, which operates an all-in-one retentio...
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Merchantwise Group acquires social media agencies The Social CliQ and The Content CliQ
Brand management and media agency Merchantwise Group has acquired f...
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French PR and advertising giant Publicis Groupe acquires independent agency Atomic 212°
French advertising and public relations company Publicis Groupe has...
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Airtasker revenue rises as marketing blitz sends earnings into the red
Online services marketplace Airtasker (ASX: ART) has reported an un...
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Does 'made with love' sell? Research reveals who values handmade products the most
We’ve all seen the marketing message “handmade with lov...
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The Intermedia Group buys Mumbrella, joining forces with founder Tim Burrows and his startup Unmade
Specialist media and marketing news website Mumbrella is being acqu...
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Natural Branding Australia laser focused on replacing fruit stickers with a sustainable solution
Victorian startup Natural Branding Australia has secured a farm tri...
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