MARKETING
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OMG Group sales surge 57pc as matcha craze fuels one of company's strongest months on record
Consumer brands group OMG Group (ASX: OMG) has boosted annual net s...
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Zip Co settles trademark dispute with Firstmac, acquiring 'Zip' mark to keep brand name in Australia
Buy-now-pay-later provider Zip Co Limited (ASX: ZIP) has settled it...
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Trust in online content eroding as fake reviews and AI blur the lines, report finds
More than eight in 10 Australians are worried that fake or manipula...
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‘Checkout charity’ requests often backfire, leaving shoppers feeling guilty
“Would you like to donate $2 to charity today?” If you...
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Nakie recycles 6 million plastic bottles, plants 700,000 trees through record Black Friday sale
While Black Friday is a major contributor to landfill waste gl...
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Perth Airport taps Duratec joint venture to progress its aviation fuel expansion design
Perth Airport has engaged a joint venture between ASX-listed infras...
Women’s health platform Ovum triples valuation to $18m in a year after $4m seed round
Australian women’s health startup Ovum has backed up a $1.7 m...
Transurban scraps paper toll notices in NSW's biggest unpaid tolling overhaul in more than a decade
Toll road operator Transurban (ASX: TCL) and the NSW Government hav...
Aussies flock to box office in May as digital engagement lures 5.9 million to major features
Australians’ love affair with the big screen reignited in May...
Viva Energy restarts key Geelong refinery unit but alkylation plant to stay offline through 2027
Australian fuel refiner Viva Energy (ASX: VEA) has completed t...
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TGA takes Atlus, media outlets and PR firm to court alleging unlawful cannabis advertising
Legal action by the Therapeutic Goods Administration (TGA) against ...
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Canva acquires visual communications platform MagicBrief to extend its enterprise reach
Canva has moved to boost the offering of its widely used visual com...
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Simon Molnar’s retail tech platform Flagship set to make strides in US after $6m capital raising
Flagship, a Sydney-based visual merchandising analytics platform fo...
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Sydney adtech startup Blend AI opens first US office to expand automated platform for e-commerce
A Sydney startup that leverages machine learning to help e-commerce...
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QUT research shows that language matters when selling sustainability to consumers of luxury
When it comes to luxury goods the circular economy has a problem, a...
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Aussie-founded retail media ad network Thanks raises $4.1m in seed round as revenue surges
Australian-founded retail media ad network Thanks plans to accelera...
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Flowing Bee raises $1.6m as consumer behaviour platform for marketers gains traction
Flowing Bee, an AI-powered platform that helps advertisers and mark...
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Zephyr PR takes its expansion into three states after acquiring PDPR Marketing and Creative
Gold Coast-based media communications agency Zephyr PR has acquired...
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E-commerce sales-boosting startup Instant hits $100m valuation after $18m Series A round
Sydney-based startup Instant, which operates an all-in-one retentio...
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Merchantwise Group acquires social media agencies The Social CliQ and The Content CliQ
Brand management and media agency Merchantwise Group has acquired f...
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French PR and advertising giant Publicis Groupe acquires independent agency Atomic 212°
French advertising and public relations company Publicis Groupe has...
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Airtasker revenue rises as marketing blitz sends earnings into the red
Online services marketplace Airtasker (ASX: ART) has reported an un...
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Does 'made with love' sell? Research reveals who values handmade products the most
We’ve all seen the marketing message “handmade with lov...
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The Intermedia Group buys Mumbrella, joining forces with founder Tim Burrows and his startup Unmade
Specialist media and marketing news website Mumbrella is being acqu...
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Natural Branding Australia laser focused on replacing fruit stickers with a sustainable solution
Victorian startup Natural Branding Australia has secured a farm tri...
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