MARKETING
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Owner of OPSM, Sunglass Hut and Oakley fined $1.5m for spamming
Luxottica, the eyewear retailer that owns the brands OPSM, Oak...
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The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?
We are in an era of brand activism and conscious consumerism. More ...
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Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano
In a move resembling the transformation of the investment world in ...
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Marketing agency Underscore enlisted 500 influencers to drive marketing for Tennis Australia
After the Australian Open (AO) beat attendance records this year wi...
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Consumer watchdog rings alarm bells over influencer endorsements, online reviews
The Australian consumer watchdog has found an alarming percentage o...
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Latest News
Nick Scali shares reach all-time high following UK expansion plans
Nick Scali’s (ASX: NCK) plans to expand into the UK have...
Super Retail Group to face court over allegations of undisclosed exec relationship, bullying
The board of Super Retail Group (ASX: SUL) has announced today that...
Aussie-founded sleep device giant ResMed sees profit lift 29pc
Shareholders backing Australian-founded, California-based sleep med...
“Difficult decision”: Atlassian co-CEO Scott Farquhar to step down
After 23 years as co-CEO of Sydney-headquartered software giant Atl...
BHP stages copper coup with proposed $60 billion Anglo American buyout
Amidst forecasts that Melbourne-headquartered BHP (ASX: BHP) will o...
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US-based Criteo swoops on Melbourne media booking platform Brandcrush
US commerce media company Criteo (NASDAQ: CRTO) has swooped on Melb...
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Trust your gut: Digital marketing entrepreneur Jade Spooner on finding her founder feet again
"Even though things on paper seemed great at Equalution, ...
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Gold Coast marketing agencies join forces as PeriscoPe acquires HYPE Group
PeriscoPe, a digital accelerator that works with the likes of youth...
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Is attribution software killing our creativity?
As digital marketing continues to evolve at rapid speeds, businesse...
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AI startup Nola secures backing of Skalata Ventures amid strong take-up by corporates
Melbourne-based AI startup Nola, a company likened to Google Analyt...
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Smart bag ad-tech Lumos joins forces with e-bike innovator Zoomo
Two Sydney-based companies transforming the delivery economy have t...
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Delivery rider smart bag advertising startup LUMOS raises $800,000
A Sydney-based startup that has tapped into the gig economy with ad...
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Woolworths buys digital advertising company Shopper Media Group for $150m
A subsidiary of Woolworths (ASX: WOW) has acquired digital out-of-h...
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Leigh Jasper-backed ad tracking software outfit Veridooh raises $5 million in Series A
Sydney-based Veridooh has raised $5 million in an oversubscribed Se...
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Video tech investments continue as Vloggi locks in angel for $1 million seed round
Investor appetite for startups innovating in the video and content ...
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Digital menu, ordering and payments scale-up Mr Yum acquires MyGuestlist
After giving hospitality venues an easy option for digital menus an...
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Canva acquires Flourish in a push for UK expansion
Design software giant Canva has today announced it will acquire Lon...
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Gage Roads brewing up a storm at Freo port
The much-anticipated opening of Gage Roads Brew Co’s spi...
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Consumers are wise to ‘woke washing' – but truly ‘transformative branding' is still possible
With brands increasingly engaging in social change campaigns and le...
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Data accessibility a game-changer for app development, says Appetiser co-founder
With customers ranging from ANZ (ASX: ANZ) to Europcar to Grill'...
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