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MARKETING


Zip Co settles trademark dispute with Firstmac, acquiring 'Zip' mark to keep brand name in Australia

Zip Co settles trademark dispute with Firstmac, acquiring 'Zip' mark to keep brand name in Australia

Buy-now-pay-later provider Zip Co Limited (ASX: ZIP) has settled it...

Culture agency Example taps into Middle East tourism and hospitality market with new Dubai office

Culture agency Example taps into Middle East tourism and hospitality market with new Dubai office

Independent culture agency Example has expanded into the Middle Eas...

Ad agency Bullfrog and PR firm Character + Distinction join forces under new investment group Rally

Ad agency Bullfrog and PR firm Character + Distinction join forces under new investment group Rally

Advertising entrepreneur Dalton Henshaw is expanding his media empi...

AI is using your data to set personalised prices online. It could seriously backfire

AI is using your data to set personalised prices online. It could seriously backfire

You check prices online for a flight to Melbourne today. It’s...

Britt Fox, founder of marketing tech Nevam, joins a rare breed of entrepreneurs with $1.2m raise

Britt Fox, founder of marketing tech Nevam, joins a rare breed of entrepreneurs with $1.2m raise

Marketing technology platform Nevam, led by young entrepreneur Brit...

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TGA takes Atlus, media outlets and PR firm to court alleging unlawful cannabis advertising

TGA takes Atlus, media outlets and PR firm to court alleging unlawful cannabis advertising

Legal action by the Therapeutic Goods Administration (TGA) against ...

Canva acquires visual communications platform MagicBrief to extend its enterprise reach

Canva acquires visual communications platform MagicBrief to extend its enterprise reach

Canva has moved to boost the offering of its widely used visual com...

Simon Molnar’s retail tech platform Flagship set to make strides in US after $6m capital raising

Simon Molnar’s retail tech platform Flagship set to make strides in US after $6m capital raising

Flagship, a Sydney-based visual merchandising analytics platform fo...

Sydney adtech startup Blend AI opens first US office to expand automated platform for e-commerce

Sydney adtech startup Blend AI opens first US office to expand automated platform for e-commerce

A Sydney startup that leverages machine learning to help e-commerce...

QUT research shows that language matters when selling sustainability to consumers of luxury

QUT research shows that language matters when selling sustainability to consumers of luxury

When it comes to luxury goods the circular economy has a problem, a...

Aussie-founded retail media ad network Thanks raises $4.1m in seed round as revenue surges

Aussie-founded retail media ad network Thanks raises $4.1m in seed round as revenue surges

Australian-founded retail media ad network Thanks plans to accelera...

Flowing Bee raises $1.6m as consumer behaviour platform for marketers gains traction

Flowing Bee raises $1.6m as consumer behaviour platform for marketers gains traction

Flowing Bee, an AI-powered platform that helps advertisers and mark...

Zephyr PR takes its expansion into three states after acquiring PDPR Marketing and Creative

Zephyr PR takes its expansion into three states after acquiring PDPR Marketing and Creative

Gold Coast-based media communications agency Zephyr PR has acquired...

E-commerce sales-boosting startup Instant hits $100m valuation after $18m Series A round

E-commerce sales-boosting startup Instant hits $100m valuation after $18m Series A round

Sydney-based startup Instant, which operates an all-in-one retentio...

Merchantwise Group acquires social media agencies The Social CliQ and The Content CliQ

Merchantwise Group acquires social media agencies The Social CliQ and The Content CliQ

Brand management and media agency Merchantwise Group has acquired f...

French PR and advertising giant Publicis Groupe acquires independent agency Atomic 212°

French PR and advertising giant Publicis Groupe acquires independent agency Atomic 212°

French advertising and public relations company Publicis Groupe has...

Airtasker revenue rises as marketing blitz sends earnings into the red

Airtasker revenue rises as marketing blitz sends earnings into the red

Online services marketplace Airtasker (ASX: ART) has reported an un...

Does 'made with love' sell? Research reveals who values handmade products the most

Does 'made with love' sell? Research reveals who values handmade products the most

We’ve all seen the marketing message “handmade with lov...

The Intermedia Group buys Mumbrella, joining forces with founder Tim Burrows and his startup Unmade

The Intermedia Group buys Mumbrella, joining forces with founder Tim Burrows and his startup Unmade

Specialist media and marketing news website Mumbrella is being acqu...

Natural Branding Australia laser focused on replacing fruit stickers with a sustainable solution

Natural Branding Australia laser focused on replacing fruit stickers with a sustainable solution

Victorian startup Natural Branding Australia has secured a farm tri...

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