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MARKETING


Consumer watchdog rings alarm bells over influencer endorsements, online reviews

Consumer watchdog rings alarm bells over influencer endorsements, online reviews

The Australian consumer watchdog has found an alarming percentage o...

Most business owners are the world's best-kept secret

Most business owners are the world's best-kept secret

In a world teeming with talent, why do so many brilliant business o...

Black Friday no "be all and end all" for sales as marketing costs bite

Black Friday no "be all and end all" for sales as marketing costs bite

November is often dubbed the new December of retail sales with Blac...

Businesses spend up big on advertising with a digital surge lifting the sector to $53 billion

Businesses spend up big on advertising with a digital surge lifting the sector to $53 billion

Australian businesses are spending up big on advertising with the i...

Sydney Startup The Martec raises $8m for AI talent marketing tech

Sydney Startup The Martec raises $8m for AI talent marketing tech

A talent marketing and recruitment content technology company power...

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How Tammy Hembrow leveraged social media to dominate the fashion game

How Tammy Hembrow leveraged social media to dominate the fashion game

SITTING pretty with 7.5 million followers, Tammy Hembrow has und...

INFLUENCER PLATFORM DEFIES EXPECTATIONS, BRINGS INTEGRITY BACK IN THE NEWSFEED

INFLUENCER PLATFORM DEFIES EXPECTATIONS, BRINGS INTEGRITY BACK IN THE NEWSFEED

WHEN it comes to social media marketing in 2017, there's no ...

THE INHOUSE STARTUP ACCELERATOR THAT'S IDENTIFYING SOUTH AUSTRALIAN TALENT

THE INHOUSE STARTUP ACCELERATOR THAT'S IDENTIFYING SOUTH AUSTRALIAN TALENT

AUSTRALIA'S Universities are hungry for a slice of the highl...

AUSTRALIA'S LARGEST MARKETING CONFERENCE SET TO SHOWCASE INTERNATIONAL INDUSTRY LEADERS

AUSTRALIA'S LARGEST MARKETING CONFERENCE SET TO SHOWCASE INTERNATIONAL INDUSTRY LEADERS

THE ASSOCIATION for Data-driven Marketing and Advertising (ADMA)...

SINORBIS ON TRACK TO PROMOTE AUSTRALIAN PRODUCTS IN CHINA

SINORBIS ON TRACK TO PROMOTE AUSTRALIAN PRODUCTS IN CHINA

AFTER an oversubscribed bidding round, digital marketing technology...

ACCC RAISES CONCERNS OVER APN MERGER WITH oOh!media

ACCC RAISES CONCERNS OVER APN MERGER WITH oOh!media

THE COMPETITION regulator has waved a warning flag at the propos...

ONLINE MARKETING APP LAUNCHED BY BEN BRADSHAW

ONLINE MARKETING APP LAUNCHED BY BEN BRADSHAW

BRISBANE entrepreneur Ben Bradshaw has released a new app to help p...

BE TENACIOUS, BE WISE: KATE MIDDLETON'S TOP CAREER TIPS

BE TENACIOUS, BE WISE: KATE MIDDLETON'S TOP CAREER TIPS

KATE Middleton knows a thing or two about slaying career goals, ...

WHY VIDEO IS A "GIVEN" FOR BUSINESS

WHY VIDEO IS A "GIVEN" FOR BUSINESS

IN TODAY's digital-driven world, video is king and if used r...

NEW RESEARCH HIGHLIGHTS THE IMPACT OF SOCIAL MEDIA ON SHARE PRICES

NEW RESEARCH HIGHLIGHTS THE IMPACT OF SOCIAL MEDIA ON SHARE PRICES

COMPANIES that reach investors through social media can lead them c...

NUROFEN FALSE ADVERTISING FINE INCREASED TO RECORD AMOUNT

NUROFEN FALSE ADVERTISING FINE INCREASED TO RECORD AMOUNT

RECKITT Benkiser has been slogged an extra $4.3 million by the Fede...

SURVEY PREDICTS THE BULK OF SANTA'S BILLIONS FOR KIDS

SURVEY PREDICTS THE BULK OF SANTA'S BILLIONS FOR KIDS

AUSTRALIA is set to splurge more than $48 billion in retail stor...

ZAMBRERO POWERS UP GLUTEN FREE OFFERING

ZAMBRERO POWERS UP GLUTEN FREE OFFERING

ZAMBRERO has developed a new menu offering to cater to the growi...

BARTERCARD LAUNCHES $250,000 INCUBATOR FUND

BARTERCARD LAUNCHES $250,000 INCUBATOR FUND

BARTERCARD has launched a business development grant to get a pi...

NOT COOL: DULUX FINED $400,000 FOR MISLEADING ADS

NOT COOL: DULUX FINED $400,000 FOR MISLEADING ADS

DULUXGROUP has been fined $400,000 for false advertising relatin...

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