MARKETING
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OMG Group sales surge 57pc as matcha craze fuels one of company's strongest months on record
Consumer brands group OMG Group (ASX: OMG) has boosted annual net s...
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Zip Co settles trademark dispute with Firstmac, acquiring 'Zip' mark to keep brand name in Australia
Buy-now-pay-later provider Zip Co Limited (ASX: ZIP) has settled it...
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Trust in online content eroding as fake reviews and AI blur the lines, report finds
More than eight in 10 Australians are worried that fake or manipula...
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‘Checkout charity’ requests often backfire, leaving shoppers feeling guilty
“Would you like to donate $2 to charity today?” If you...
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Nakie recycles 6 million plastic bottles, plants 700,000 trees through record Black Friday sale
While Black Friday is a major contributor to landfill waste gl...
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Gilmour Space appoints former NASA deputy administrator Pamela Melroy to board
Gold Coast-headquartered aerospace company Gilmour Space Technologi...
Virgin expands popular Pets in Cabin network to Adelaide as nearly 1,500 animals take flight
Virgin Australia has expanded its Pets in Cabin network with the fi...
Equity Trustees abandons superannuation management in fallout from First Guardian collapse
EQT Holdings (ASX: EQT) has announced its Equity Trustees subsidiar...
Credit Corp abandons $385m Humm Group takeover bid, bringing seven-month battle to a close
Debt collections group Credit Corp (ASX: CCP) has walked away...
Green360 expands concrete platform with silica fume replacement as coal plant closures bite
Green cement materials company Green360 Technologies (ASX: GT3) has...
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Video tech investments continue as Vloggi locks in angel for $1 million seed round
Investor appetite for startups innovating in the video and content ...
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Digital menu, ordering and payments scale-up Mr Yum acquires MyGuestlist
After giving hospitality venues an easy option for digital menus an...
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Canva acquires Flourish in a push for UK expansion
Design software giant Canva has today announced it will acquire Lon...
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Gage Roads brewing up a storm at Freo port
The much-anticipated opening of Gage Roads Brew Co’s spi...
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Consumers are wise to ‘woke washing' – but truly ‘transformative branding' is still possible
With brands increasingly engaging in social change campaigns and le...
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Data accessibility a game-changer for app development, says Appetiser co-founder
With customers ranging from ANZ (ASX: ANZ) to Europcar to Grill'...
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Facebook versus News: Advertising is the real problem
The fight between Facebook and the Morrison government is over al...
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Game on Facebook: How to bypass the social media giant
In the world of PR and media, it's important to act quickly a...
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After COVID we may never think about hotels in the same way again
In Australia, New Zealand and around the world, COVID has turned ...
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ACCC takes on Facebook over controversial Onavo app
The Australian Competition and Consumer Commission (ACCC) is taki...
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Gold Coast locals offered 'Play Money' for discounts on attractions and experiences
A $1 million program led and funded by Destination Gold Coast wil...
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IVE Group to lose millions as Coles ditches printed catalogues
Just nine months after spending $25 million on a catalogue distr...
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Jennifer Hawkins the new brand ambassador at Bubs Australia
TV presenter, model and entrepreneur Jennifer Hawkins will be the n...
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Surfers Paradise Marriott set for $35m rebrand
The Surfers Paradise Marriott Resort & Spa will have a new n...
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Kogan breached consumer law, misled customers with EOFY promotions
It's a practice as old as Methuselah. Raise your price, drop...
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