MARKETING
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Owner of OPSM, Sunglass Hut and Oakley fined $1.5m for spamming
Luxottica, the eyewear retailer that owns the brands OPSM, Oak...
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The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?
We are in an era of brand activism and conscious consumerism. More ...
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Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano
In a move resembling the transformation of the investment world in ...
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Marketing agency Underscore enlisted 500 influencers to drive marketing for Tennis Australia
After the Australian Open (AO) beat attendance records this year wi...
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Consumer watchdog rings alarm bells over influencer endorsements, online reviews
The Australian consumer watchdog has found an alarming percentage o...
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Latest News
‘Arrogant, not listening, not fast enough’: Former Star CEO reveals NSW casino regulator’s gripes
The Star Entertainment Group's (ASX: SGR) former CEO Robbie Coo...
Nick Scali to enter UK market by absorbing debt of loss-making Fabb Furniture
Australian furniture group Nick Scali (ASX: NCK) plans to raise up ...
Australia's answer to MTV reality hit Jersey Shore to be filmed in Cairns
The hit international reality MTV franchise that produced Jersey Sh...
Two family-owned supply chain trackers and labelling experts combine as Peacock buys insignia
Two Australian family-owned supply chain trackers specialising in l...
Struggling games developer Mighty Kingdom lifts capital raise to $8.2m
Adelaide-based game developer Mighty Kingdom (ASX: MKL) will dilute...
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JAMES WORKS ON A BOLLYWOOD BOOST FOR COAST
GOLD Coast tourism identity and city council candidate Billy Jam...
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COAST PROVING A HOTSPOT FOR AUSSIES
TRAVELLERS from across Australia are increasingly choosing the G...
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DEFINING A BRAND IN THREE SECONDS
IT'S unfortunately official: people now have a three-second ...
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GOLD COAST OFFSHORE TOURISM SURGE HITS NEW HIGH
INTERNATIONAL tourism spending growth on the Gold Coast has surg...
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STW SLUMPS TO $52M LOSS, BUT SHARES LIFT
STW Communications Group (ASX:SGN) has cleared the decks after a...
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SYDNEY SUPERSIZES SELFIES FOR CHINESE NEW YEAR
INTERNATIONAL visitors celebrating Chinese New Year in Sydney wi...
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GOLD COAST SKIES CARRY SIX MILLION
IT'S been a big 12 months in the skies above the Gold Coast ...
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METER MAIDS TO FEED HUNGRY BEACHGOERS
GOLD Coast meter maids are expanding their offering after partne...
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HEMSWORTH HELPS LAUNCH NEW TOURISM AD
IN a bid to lure more international visitors to Australia, a new...
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AUSSIES FLOCK TO HOME-GROWN GOODS
MORE Australians are turning to home-grown products despite incr...
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BAUER SCRAPS CLEO TO FOCUS ON DOLLY
BAUER Media today announced the closure of CLEO magazine in Aust...
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FACEBOOK GIVES MARDI GRAS THE THUMBS UP
ONE of the world's most recognised brands has aligned with S...
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RETAILERS FIRE UP FOR SCHOOL SALES
SHOES, uniforms, bags and endless supplies of stationery are onc...
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AIRASIA LAUNCHES NEW TRANS-TASMAN FLIGHTS
GOLD Coasters are set to benefit from direct flights to New Zeal...
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STW MERGER CREATES NEW MARKETING GIANT
BRITISH marketing and advertising giant WPP is taking a majority sh...
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