MARKETING
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OMG Group sales surge 57pc as matcha craze fuels one of company's strongest months on record
Consumer brands group OMG Group (ASX: OMG) has boosted annual net s...
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Zip Co settles trademark dispute with Firstmac, acquiring 'Zip' mark to keep brand name in Australia
Buy-now-pay-later provider Zip Co Limited (ASX: ZIP) has settled it...
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Trust in online content eroding as fake reviews and AI blur the lines, report finds
More than eight in 10 Australians are worried that fake or manipula...
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‘Checkout charity’ requests often backfire, leaving shoppers feeling guilty
“Would you like to donate $2 to charity today?” If you...
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Nakie recycles 6 million plastic bottles, plants 700,000 trees through record Black Friday sale
While Black Friday is a major contributor to landfill waste gl...
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Perth Airport taps Duratec joint venture to progress its aviation fuel expansion design
Perth Airport has engaged a joint venture between ASX-listed infras...
Women’s health platform Ovum triples valuation to $18m in a year after $4m seed round
Australian women’s health startup Ovum has backed up a $1.7 m...
Transurban scraps paper toll notices in NSW's biggest unpaid tolling overhaul in more than a decade
Toll road operator Transurban (ASX: TCL) and the NSW Government hav...
Aussies flock to box office in May as digital engagement lures 5.9 million to major features
Australians’ love affair with the big screen reignited in May...
Viva Energy restarts key Geelong refinery unit but alkylation plant to stay offline through 2027
Australian fuel refiner Viva Energy (ASX: VEA) has completed t...
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After several IPOs and acquisitions, Scaleup Mediafund is back in fresh $15m media-for-equity round
An Australian fund whose successful exit rate exceeds venture capit...
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Owner of OPSM, Sunglass Hut and Oakley fined $1.5m for spamming
Luxottica, the eyewear retailer that owns the brands OPSM, Oak...
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The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?
We are in an era of brand activism and conscious consumerism. More ...
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Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano
In a move resembling the transformation of the investment world in ...
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Marketing agency Underscore enlisted 500 influencers to drive marketing for Tennis Australia
After the Australian Open (AO) beat attendance records this year wi...
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Consumer watchdog rings alarm bells over influencer endorsements, online reviews
The Australian consumer watchdog has found an alarming percentage o...
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Most business owners are the world's best-kept secret
In a world teeming with talent, why do so many brilliant business o...
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Black Friday no "be all and end all" for sales as marketing costs bite
November is often dubbed the new December of retail sales with Blac...
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Businesses spend up big on advertising with a digital surge lifting the sector to $53 billion
Australian businesses are spending up big on advertising with the i...
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Sydney Startup The Martec raises $8m for AI talent marketing tech
A talent marketing and recruitment content technology company power...
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Virtual influencers: meet the AI-generated figures posing as your new online friends
The future of influence is here: a digital avatar that captivates m...
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Aussie adtech used by BMW, Honda and Nissan secures $3 million
A Sunshine Coast-based adtech company serving major car brands like...
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Do rebrands work? Can you trademark an X? Expert answers burning questions on Musk’s Twitter pivot
To non-moguls, Elon Musk’s (perhaps temporary) rebrand of Twi...
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Bolster, Common State merge to create arts and culture powerhouse agency
Culture marketing specialist Bolster has joined arts and enter...
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MagicBrief conjures up $2m for creative marketing tools
"There’s a growing number of tech products that focus on...
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