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MARKETING


The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?

The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?

We are in an era of brand activism and conscious consumerism. More ...

Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano

Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano

In a move resembling the transformation of the investment world in ...

Marketing agency Underscore enlisted 500 influencers to drive marketing for Tennis Australia

Marketing agency Underscore enlisted 500 influencers to drive marketing for Tennis Australia

After the Australian Open (AO) beat attendance records this year wi...

Consumer watchdog rings alarm bells over influencer endorsements, online reviews

Consumer watchdog rings alarm bells over influencer endorsements, online reviews

The Australian consumer watchdog has found an alarming percentage o...

Most business owners are the world's best-kept secret

Most business owners are the world's best-kept secret

In a world teeming with talent, why do so many brilliant business o...

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ANZ TAKES OUT SIX CANNES LIONS FOR EQUALITY CAMPAIGNS

ANZ TAKES OUT SIX CANNES LIONS FOR EQUALITY CAMPAIGNS

ANZ (ASX:ANZ) has cleaned up at the Cannes Lions awards for its ...

BUSINESS BITES: M&C SAATCHI

BUSINESS BITES: M&C SAATCHI

IKEA is a property developer, Airbnb is a media company and Face...

ANOTHER WAVE OF TOURISM SUCCESS ON COAST

ANOTHER WAVE OF TOURISM SUCCESS ON COAST

THE number of overnight visitors on the Gold Coast is on the ris...

TOURISM PUNCHING ABOVE ITS WEIGHT, SAYS WINTER

TOURISM PUNCHING ABOVE ITS WEIGHT, SAYS WINTER

INTERNATIONAL visitor expenditure on the Gold Coast has risen 15...

GLOBAL PLAYER JOINS COMMONWEALTH GAMES AS TECH SPONSOR

GLOBAL PLAYER JOINS COMMONWEALTH GAMES AS TECH SPONSOR

The Gold Coast Commonwealth Games Corporation (GOLDOC) has secur...

ACCC SEEKS BIGGER FINE AGAINST MAKERS OF NUROFEN

ACCC SEEKS BIGGER FINE AGAINST MAKERS OF NUROFEN

RECKITT Benckiser's legal headache has taken another turn af...

AIRLINE DEAL SET TO DELIVER $53M TOURISM BOOST

AIRLINE DEAL SET TO DELIVER $53M TOURISM BOOST

QUEENSLAND is in for a $53 million tourism boost after China Eas...

CONTENT MARKETING: CREATE A BUZZ

Below are a few content marketing products that Business ...

UNLOCKING POTENTIAL FROM ONLINE PLATFORMS

UNLOCKING POTENTIAL FROM ONLINE PLATFORMS

ANY business that does not effectively use online platforms risk...

THE LACK OF SAVVY THAT'S SLASHING BUSINESS POTENTIAL

THE LACK OF SAVVY THAT'S SLASHING BUSINESS POTENTIAL

DINESH De Silva (pictured), CEO and co-founder at Netstripes.com...

CHINESE UNIVERSITY BEATS PATH TO GOLD COAST

CHINESE UNIVERSITY BEATS PATH TO GOLD COAST

ONE of China's largest universities is eying the Gold Coast ...

JOB ADS FLATLINE FOR FOURTH STRAIGHT MONTH

JOB ADS FLATLINE FOR FOURTH STRAIGHT MONTH

THE national jobs market remains flat as a key indicator shows h...

GOLD COAST GOES FROM ZERO TO TOURISM HERO

GOLD COAST GOES FROM ZERO TO TOURISM HERO

LAST year it didn't even rank in the top 10, but this year t...

SYDNEY AIRPORT'S FLYING START TO THE YEAR

SYDNEY AIRPORT'S FLYING START TO THE YEAR

SYDNEY Airport (ASX:SYD) has made a flying start to 2016 with pa...

JAMES WORKS ON A BOLLYWOOD BOOST FOR COAST

JAMES WORKS ON A BOLLYWOOD BOOST FOR COAST

GOLD Coast tourism identity and city council candidate Billy Jam...

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