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MARKETING


Owner of OPSM, Sunglass Hut and Oakley fined $1.5m for spamming

Owner of OPSM, Sunglass Hut and Oakley fined $1.5m for spamming

Luxottica, the eyewear retailer that owns the brands OPSM, Oak...

The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?

The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?

We are in an era of brand activism and conscious consumerism. More ...

Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano

Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano

In a move resembling the transformation of the investment world in ...

Marketing agency Underscore enlisted 500 influencers to drive marketing for Tennis Australia

Marketing agency Underscore enlisted 500 influencers to drive marketing for Tennis Australia

After the Australian Open (AO) beat attendance records this year wi...

Consumer watchdog rings alarm bells over influencer endorsements, online reviews

Consumer watchdog rings alarm bells over influencer endorsements, online reviews

The Australian consumer watchdog has found an alarming percentage o...

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DIGITAL MARKETING REELS IN CABLE CUSTOMERS

DIGITAL MARKETING REELS IN CABLE CUSTOMERS

WHILE many businesses are downsizing and cutting marketing budgets,...

PLATFORM FOR SMALL BUSINESS GROWTH

PLATFORM FOR SMALL BUSINESS GROWTH

THE gateway is open to give SME’s in Brisbane access to like ...

MARKETING ASCENT

MARKETING ASCENT

AN aggressive marketing campaign, competitive pricing and an increa...

GET NOTICED

GET NOTICED

THE exponential growth in the number of ways to reach the consumer ...

GOOD BRANDING A GO-GO

GOOD BRANDING A GO-GO

INTEGRATED design and communications agency Brio Group talks t...

VIRGIN NO LONGER BLUE

VIRGIN NO LONGER BLUE

VIRGIN Australia will hope its rebrand will end a tumultuous financ...

WHILE YOU WERE SLEEPING

WHILE YOU WERE SLEEPING

TWO local pyjama designers have launched their ranges in time for w...

EAGLE BOYS DEAL TOO EZY

EAGLE BOYS DEAL TOO EZY

DESPITE the threat of YouTube set to rock traditional DVD outlets, ...

SKUDO COVERED AFTER US TRADE SHOW

SKUDO COVERED AFTER US TRADE SHOW

LESS than a year after signing a 10-year multimillion dollar deal w...

BRIGHTER TIMES AHEAD FOR TOURISM

BRIGHTER TIMES AHEAD FOR TOURISM

THE overused cliché that ‘a good marketer can sell ...

TOURISM QUEENSLAND LAUNCHES $6.9M REWARDS INITIATIVE

TOURISM QUEENSLAND LAUNCHES $6.9M REWARDS INITIATIVE

QUEENSLAND Premier Anna Bligh this morning launched Tourism Queensl...

SUNS BASK IN COMMUNITY SUPPORT

SUNS BASK IN COMMUNITY SUPPORT

IN the lead up to its debut season in the Australian Football Leagu...

RETAILERS MUST ADJUST TO ONLINE SHOPPING

RETAILERS MUST ADJUST TO ONLINE SHOPPING

DESPITE the Australian Retailers Association figures showing that s...

BEST WEB SERVICES REVEALED

BEST WEB SERVICES REVEALED

A NATIONWIDE survey of 2500 Australians and hours of lab testing ha...

NEW TOURISM QUEENSLAND CAMPAIGN LAUNCHED

NEW TOURISM QUEENSLAND CAMPAIGN LAUNCHED

TOURISM Queensland (TQ) launched its $4.16 million typically sun, s...

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