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MARKETING


Marketing agency Underscore enlisted 500 influencers to drive marketing for Tennis Australia

Marketing agency Underscore enlisted 500 influencers to drive marketing for Tennis Australia

After the Australian Open (AO) beat attendance records this year wi...

Consumer watchdog rings alarm bells over influencer endorsements, online reviews

Consumer watchdog rings alarm bells over influencer endorsements, online reviews

The Australian consumer watchdog has found an alarming percentage o...

Most business owners are the world's best-kept secret

Most business owners are the world's best-kept secret

In a world teeming with talent, why do so many brilliant business o...

Black Friday no "be all and end all" for sales as marketing costs bite

Black Friday no "be all and end all" for sales as marketing costs bite

November is often dubbed the new December of retail sales with Blac...

Businesses spend up big on advertising with a digital surge lifting the sector to $53 billion

Businesses spend up big on advertising with a digital surge lifting the sector to $53 billion

Australian businesses are spending up big on advertising with the i...

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GET NOTICED

GET NOTICED

THE exponential growth in the number of ways to reach the consumer ...

GOOD BRANDING A GO-GO

GOOD BRANDING A GO-GO

INTEGRATED design and communications agency Brio Group talks t...

VIRGIN NO LONGER BLUE

VIRGIN NO LONGER BLUE

VIRGIN Australia will hope its rebrand will end a tumultuous financ...

WHILE YOU WERE SLEEPING

WHILE YOU WERE SLEEPING

TWO local pyjama designers have launched their ranges in time for w...

EAGLE BOYS DEAL TOO EZY

EAGLE BOYS DEAL TOO EZY

DESPITE the threat of YouTube set to rock traditional DVD outlets, ...

SKUDO COVERED AFTER US TRADE SHOW

SKUDO COVERED AFTER US TRADE SHOW

LESS than a year after signing a 10-year multimillion dollar deal w...

BRIGHTER TIMES AHEAD FOR TOURISM

BRIGHTER TIMES AHEAD FOR TOURISM

THE overused cliché that ‘a good marketer can sell ...

TOURISM QUEENSLAND LAUNCHES $6.9M REWARDS INITIATIVE

TOURISM QUEENSLAND LAUNCHES $6.9M REWARDS INITIATIVE

QUEENSLAND Premier Anna Bligh this morning launched Tourism Queensl...

SUNS BASK IN COMMUNITY SUPPORT

SUNS BASK IN COMMUNITY SUPPORT

IN the lead up to its debut season in the Australian Football Leagu...

RETAILERS MUST ADJUST TO ONLINE SHOPPING

RETAILERS MUST ADJUST TO ONLINE SHOPPING

DESPITE the Australian Retailers Association figures showing that s...

BEST WEB SERVICES REVEALED

BEST WEB SERVICES REVEALED

A NATIONWIDE survey of 2500 Australians and hours of lab testing ha...

NEW TOURISM QUEENSLAND CAMPAIGN LAUNCHED

NEW TOURISM QUEENSLAND CAMPAIGN LAUNCHED

TOURISM Queensland (TQ) launched its $4.16 million typically sun, s...

VIRGIN PLANS GROUNDED AGAIN

VIRGIN PLANS GROUNDED AGAIN

VIRGIN Blue Limited (VBA) is struggling to get off the runway with ...

NEW TOURISM CAMPAIGN LAUNCHED AT Q1

NEW TOURISM CAMPAIGN LAUNCHED AT Q1

TOURISM Queensland (TQ) launched its $4.16 million typically sun, s...

YEAR OF OPPORTUNITY

YEAR OF OPPORTUNITY

OPPORTUNITIES abound in 2010 for companies with liquidity, but thos...

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