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SYDNEY MARKETING


Lendlease abandoning offshore markets to recycle $4.5b into Australian opportunities

Lendlease abandoning offshore markets to recycle $4.5b into Australian opportunities

Development and construction giant Lendlease Group (ASX: LLC) has t...

Owner of OPSM, Sunglass Hut and Oakley fined $1.5m for spamming

Owner of OPSM, Sunglass Hut and Oakley fined $1.5m for spamming

Luxottica, the eyewear retailer that owns the brands OPSM, Oak...

The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?

The Body Shop shouldn’t have failed when consumers want activism from their brands. What happened?

We are in an era of brand activism and conscious consumerism. More ...

Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano

Predictive intelligence marketing tech Prophet raises $5m in seed round backed by Catalano

In a move resembling the transformation of the investment world in ...

Consumer watchdog rings alarm bells over influencer endorsements, online reviews

Consumer watchdog rings alarm bells over influencer endorsements, online reviews

The Australian consumer watchdog has found an alarming percentage o...

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Most business owners are the world's best-kept secret

Most business owners are the world's best-kept secret

In a world teeming with talent, why do so many brilliant business o...

Black Friday no "be all and end all" for sales as marketing costs bite

Black Friday no "be all and end all" for sales as marketing costs bite

November is often dubbed the new December of retail sales with Blac...

Businesses spend up big on advertising with a digital surge lifting the sector to $53 billion

Businesses spend up big on advertising with a digital surge lifting the sector to $53 billion

Australian businesses are spending up big on advertising with the i...

Sydney Startup The Martec raises $8m for AI talent marketing tech

Sydney Startup The Martec raises $8m for AI talent marketing tech

A talent marketing and recruitment content technology company power...

Virtual influencers: meet the AI-generated figures posing as your new online friends

Virtual influencers: meet the AI-generated figures posing as your new online friends

The future of influence is here: a digital avatar that captivates m...

Do rebrands work? Can you trademark an X? Expert answers burning questions on Musk’s Twitter pivot

Do rebrands work? Can you trademark an X? Expert answers burning questions on Musk’s Twitter pivot

To non-moguls, Elon Musk’s (perhaps temporary) rebrand of Twi...

MagicBrief conjures up $2m for creative marketing tools

MagicBrief conjures up $2m for creative marketing tools

"There’s a growing number of tech products that focus on...

Why Mentored Media founder Matt Purcell is teaching school kids ‘verbal Kung Fu’

Why Mentored Media founder Matt Purcell is teaching school kids ‘verbal Kung Fu’

As the co-founder of Sydney-based creative agency and social market...

Agencies merge talents as Sydney’s Connecting Plots acquires Two Gs

Agencies merge talents as Sydney’s Connecting Plots acquires Two Gs

Sydney-based creative agency Connecting Plots has acquired fellow i...

Marketing agency Awaken to acquire Agnes Media

Marketing agency Awaken to acquire Agnes Media

Sydney-headquartered Awaken has made its first ever acquisition tha...

Neon Treehouse lights up the marketing side of equity crowdfunding

Neon Treehouse lights up the marketing side of equity crowdfunding

Flashy filmed interviews with founders, neatly designed graphs and ...

Trust your gut: Digital marketing entrepreneur Jade Spooner on finding her founder feet again

Trust your gut: Digital marketing entrepreneur Jade Spooner on finding her founder feet again

"Even though things on paper seemed great at Equalution, ...

Is attribution software killing our creativity?

Is attribution software killing our creativity?

As digital marketing continues to evolve at rapid speeds, businesse...

Smart bag ad-tech Lumos joins forces with e-bike innovator Zoomo

Smart bag ad-tech Lumos joins forces with e-bike innovator Zoomo

Two Sydney-based companies transforming the delivery economy have t...

Delivery rider smart bag advertising startup LUMOS raises $800,000

Delivery rider smart bag advertising startup LUMOS raises $800,000

A Sydney-based startup that has tapped into the gig economy with ad...

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